New 30 Day, Photos a Day - Get Ready to Ski/Ride Challenge’ Kicks Off the Second Annual Bring a Friend Challenge

Date: 11/15/2013
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Washington, DC  (November 15, 2013) -- The organizers and partners of Learn to Ski and Snowboard Month/Bring a Friend have launched a new promotion called the 30 Day, Photos a Day - Get Ready to Ski/Ride Challenge on Instagram, Facebook and Twitter.

Learn to Ski and Snowboard Month/Bring a Friend is a snow sports industry initiative dedicated to getting newcomers involved in skiing or snowboarding by taking lessons from trained instructors. 

Every day for 30 days consumers have a chance to win a $10 gift card from Liftopia simply for posting a photo on their favorite social media site that depicts daily photo prompts available through #winteriscool. Images must be tagged with @learn2skiboard and the hashtag #winteriscool to be eligible. Photos may or may not involve skiing or snowboarding, but they do need to depict winter. Sample themes for daily topics include “Silly and Fun,” “Sunsets,” “Makes You Smile” and “Out of the Ordinary.”

Winners will be from the most popular photos for daily prizes from Liftopia.  At the conclusion of the contest, organizers will select their overall favorite photo and the winner will receive a prize from the Bring a Friend Challenge. The contest runs through December 14, 2013 and overlaps with the start of the second annual Bring a Friend Challenge. The Challenge rewards skiers and snowboarders who help newcomers sign up for beginner lessons from professional instructors.

Information on 30 Day, Photos a Day - Get Ready to Ski/Ride Challenge is available on Twitter and Instagram @learn2skiboard, Facebook.com/learntoskiandsnowboard and by using the hashtag #winteriscool. For more information you can also visit skiandsnowbaordmonth.org.

Based in San Francisco, Liftopia operates the largest online and mobile marketplace as well as the largest technology platform serving the ski and mountain activity industry.

A Snow Sports Industry Initiative

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