Ski/Snowboard Areas in U.S. Continue to Gear Up for January – Learn to Ski and Snowboard Month/Western and Midwest Examples

Date: 12/23/2013
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Washington, DC (December. 23, 2013) -- More and more ski and snowboard areas are announcing their plans for Learn to Ski and Snowboard Month in January, 2014. Last year, more than 153,000 children and adults took lessons from professional instructors in January alone when many special reduced rate programs are offered. Lessons are available all winter long. Details are available at

Sample Eastern U.S. Learn to Ski and Snowboard programs were announced previously in this press release.

Here are examples of programs in the Western part of the U.S. starting from the Pacific Northwest and moving eastward.


Eaglecrest Ski Area has a number of specially prices classes and programs for Learn to Ski and Snowboard Month any weekday in January for $44 including a lesson, equipment rental, & a lower mountain lift ticket. It’s a $10 savings on the regular price. The Triple Play Learners Pack costs $119 for three days of lessons, equipment rentals, & lower mountain lift tickets.

The ski area is offering a Classic Nordic class on January 4 with a follow up Nordic series starting Jan. 11. Other programs in January include Women’s First Tracks ski and snowboard workshops and Learn to Adapt – Adaptive Ski/Snowboard Awareness Day. Visit for details.


Mt Bachelor’s Ski or Ride In 5 is a 5 visit program that includes: ·5 lesson packages with a ski or snowboard rental and Learning Zone beginner lift ticket, reserved close-in parking privileges in the Sunrise Lodge lot, and ski or snowboard instruction by one of Mt. Bachelor’s hand-picked instructors. The cost is $199 for anyone 6 years and older. Those who complete the program receive ‘Graduation Presents’ including a special pass product outlined good for the rest of this season and discounts on full season passes for two more years!Pre-registration is required. Participants can begin their 5-lesson program any time after January 2, 2012 and have until March 25, 2012 to complete the last session. Details about Mt. Bachelor and Oregon are available here and here.

Mt Hood Meadows is offering a 2 for 1 learn-to-ski special through December and, for January, will have its $75 learn to ski or snowboard package for those ages 13 and older. It includes: a beginner lift pass for the Wonder Carpet enclosed conveyer and Buttercup beginner lift, a 2-hour lesson, and equipment rental. Participants can upgrade to a two-hour afternoon lesson for an additional $20.

Mt Hood Meadow’s 3-Time Learn to Ski and Snowboard Passport can be purchased at the resort for $139. It includes the first two days on the beginner lift, a 2-hour lesson and equipment rental. The third day includes an all mountain lift, 2-hour lesson and equipment rentals. Details are available here and here.

Mt Bachelor and Hoo Doo (also in Oregon) are offering lift/lodging packages for those who qualify in the Bring a Friend Challenge, a national effort to encourage current skiers and snowboarders to help newcomers sign up for lessons. Details are at


In the Northern California/Nevada area, Tahoe Donner is offering a $39 learn to ski/ride package for first-timers only. The package includes an all-day lift ticket, rental equipment, and a one and a one hour/45-minute group lesson for anyone ages seven and above. The package is available January 6 – 10 and January 13 – 16. 

Details are available here.  

At Mt. Rose, Ladies get perks on Thursdays! Ladies can get a $29 online lift ticket on Thursdays ($34 at the resort). An extra $20 includes a ski, snowboard or telemark clinic that starts at 10am.

Sessions run for two hours and meet at 10 a.m. and on Thursdays at the Main Lodge Ski School Lesson Area. No reservations are required and drop-ins are welcome!

For more information call the Mt. Rose Ski School 775 849-0704 ext. 220 or visit

Bear Valley is offering its “1,2,3 Learn to Ski” program. To participate, skiers and snowboarders need to buy three regular priced lesson packages during the month of January. After their third lesson they will receive a season pass. Bear Valley’s philosophy is that three lessons from a professional instructor will get newcomers excited to keep on skiing and snowboarding. The season pass provides the opportunity to ski or ride free.  

Bear Valley also is offering one complimentary full-day beginner group lesson and rental package to any 5th grader who has never experienced skiing or snowboarding. During the month of January, beginning or first time 5th graders will get one free lesson and one free rental by presenting their pass on any of the Sunday’s in January 2014. The one-time free rental and beginner lesson must be redeemed at the same time. Free first-timer lessons and rentals are available on Sunday’s in January only. Groups of 10 or more are required to provide 2 weeks advanced notice to ski school offices. The web site is

In the Lake Tahoe region, Heavenly is offering during January an opportunity to stay four nights for the price of three and take three days of lessons for the price of two days, including rentals and lift tickets. Prices start at $386* per person for lodging, lift, rentals and lessons.

The price is based on double occupancy at Lakeside Inn & Casino midweek non-holiday. Call for details at 800-Heavenly.

Squaw Valley, at Lake Tahoe, is offering a three-day lift/lodging package to those who qualify for the Bring a Friend Challenge. The national program that encourages current skiers and snowboarders to help newcomers sign up for lessons. The package includes sister resort Alpine Meadows. Go to for details.

Idaho, Washington and Montana

In Idaho, Pomerelle has a free lesson day on Sunday, January 5. It includes a 1.5-hour group lesson, ski or snowboard equipment package and a complimentary ticket to the Magic Carpet (a beginner platform that moves people uphill). Check in begins at 9  a.m. upstairs at the lodge. Lessons begin at 1030 a.m. Bring a valid I.D. Call the resort office at 509-673-5599 or the 24-hour line at 509-673-5555.

In addition, Ski Idaho has other programs available.

For more options go to Ski the Norwest Rockies.

Just about every resort in Utah is offering a special learn to ski or snowboard package in January and the Ski Utah website provides links to all of them. In addition, Ski Utah is offering a four-day trip with airfare to the 2002 Winter Olympics host venue Salt Lake City (and its nearby resorts Deer Valley, Park City and Canyons) to someone who qualifies as the Ambassador of the Year – meaning he or she helped introduce beginners to lessons from professional instructors.

Here are several Utah programs.

Alta has a First Time Skiers - Learn To Ski package for $239. It includes 4 two-hour lessons, 4 beginner lift tickets, and 4 days of rental equipment. Enrollment is limited and reservations are required. 801 799-2271.

Brian Head will offer first-timers a $45 beginner lesson (2-hour lesson with rental and restricted lift ticket). If the student takes a beginner lesson they can bounce back for two intermediate lessons at $45 each. If they complete both intermediate lessons they can get a season pass for 50% off.  

Brighton Resort is offering ski and snowboard intro packages for $49. Packages include a 2-hour morning or afternoon lesson, an all-day ski or snowboard rental and a full-day learner lift ticket. The program starts on January 6 and ends January 31.

Canyons has its Lucky 13 Offer that is available January 4-31, 2014. The total package cost is $39 and it includes a $13 Beginner Lift Ticket (Learning Lifts Only), a $13 First Time Learn to Ski or Snowboard Lesson (4.5 hours) and a $13 Beginner Equipment Rental.

New Mexico

All the resorts in New Mexico will once again offer a $30 learn to ski or ride package for kids 6-12 during the month of January. The package includes lifts, a lesson and rentals. Reservations are required. Ski New Mexico has organized this program with KOAT-7 for the past 4 years. Contact Ski New Mexico at 505-858-2422 for details. The Ski New Mexico web site is


Twelve Colorado resorts are officially participating in Learn to Ski and Snowboard Month. They are A-Basin, Beaver Creek, Breckenridge, Buttermilk at Aspen, Copper Mountain, Durango Resort, Keystone, Loveland, Powderhorn, Snowmass at Aspen, Telluride, and Vail.

Here are a couple of examples:

Arapahoe Basin in Colorado is offering its Learn to Ski/Ride Month Super Sunday Special in January and February. The program is for children and adult first-timers only and the package is valid for morning, half-day lessons only (10 am-12:30 pm). Guests who purchase a Super Sunday lesson will be entitled to discounts on future lessons

The 2014 Super Sundays Dates are January 5, 12, 19, 26; February 2, 9, 16, 23
The Adult Alpine package costs $99 (lift, rental, lesson); Adult Snowboard package is $107 package (lift, rental, lesson); the Kids Alpine package is $79 (lift, rental, lesson) and the Kids Snowboard package is $84 (lift, rental, lesson). The items in these packages can be purchased individually

A-Basin also is offering Free One Run Lessons. Guests are matched up with instructors who learn the guest’s ability level and goals during a Black Mountain Express chairlift ride. Sign-up is day-of, first-come, first-served 10am-noon. Check for details.

Copper Mountain is offering a 50% discount on its Adult Learn to Ski & Ride Lessons held in the mornings 9:30am – 12:30pm and afternoons 1:00am- 4:00 pm. Lessons are taught in the beginner only area using the latest in teaching features. Also available are 3-day “Ski and Ride U” lesson packages for our beginner adults

Copper is partnering with the Town of Frisco to offer Adventure Start Beginner Ski and Ride Lessons beginning before January on December 20, 2013. Reservations are required at least 24 hours in advance of the desired lesson time. Details for Copper Mountain are available at and details for Frisco are available here.

In Southern Colorado, Telluride Resort lodging is offering Ski School participants 20 percent off select lodging when booking lessons and lodging at once. Discounted lodging rates are from $200, plus tax. Telluride's LSSM offer, the First Time Adult Lesson Package, starts at $150 and includes lift ticket, lesson and equipment rental. To book lodging and lessons, call 800-778-8581 and mention promo code LTS20. For more details on lodging options, visit 


At the Mountaintop at Grand Geneva in Wisconsin, newcomers can Pre-register (required) for any Tuesday, Wednesday or Thursday in January, 2014 for a 6 pm lesson. The cost is $42 for a beginner area ticket (carpet areas only), ski or snowboard rental equipment, helmet, and a one-hour beginner lesson. An upgrade is available to full area ticket for an additional $10 after 7 p.m. Call 262-245-7516 for pre-registration up to two weeks prior to date. The web site is

In Ohio, Snow Trails is offering first-timers the opportunity to enjoy skiing and snowboarding with a special “Let’s Get Stated” package in January that includes a Beginner's Area Only lift ticket, ski or snowboard equipment rental, and 1.5-hour Group Lesson (9yrs & Up). The cost is $39, a savings of more than 50% over the regular price. More details are available here.

In Minnesota, Wild Mountain has several learning options including free beginner lessons for those ages 13 and up from January 1-31. Lessons are available at 11 a.m., 1 p.m. and 6 p.m. Reservations are required by using the online code EZ42. Another free program for children (snowboarders ages 6 – 12 and skiers ages 4-12) is being offered Monday – Thursday at 11 a.m. and 1 p.m. and Friday and Saturday at 11 a.m., 1 p.m. and 6 p.m. Reservations are required by using the online code URJL.

“Get Hooked on Skiing” costs $99 for three two-hour lessons that also include a lift ticket and equipment rentals. Wild Mountain is offering $25 off the package price during January. There is a limited supply. Use the access code GZYN.

Details on all programs are available here.

The Michigan Ski Industry Association partners with McDonalds to host Discover Michigan. The “Learn to” package includes a lift, lesson and rental costing $20 – $40. Coupons are available at participating McDonald’s restaurants in Michigan and details are available here.

Also in Michigan, Crystal Mountain has a Bring a Friend offer. Buy one Tuesday, Wednesday or Thursday Open-to-Close lift ticket at Crystal Mountain's ticket window and receive one FREE Open-to-Close lift ticket for a Friend. If friends are beginners, Crystal asks customers to help them enroll in a lesson taught by professional instructors. Contact the resort at

CONTACT: Mary Jo Tarallo | | 202-431-6950

A Snow Sports Industry Initiative

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