Oakley Surf Shop Challenge Hits Santa Cruz Next Week

Date: 8/21/2014
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Oakley Surf Shop Challenge

Watch the 2014 Preview

San Clemente, CA (August 21, 2014) -- SURFER Magazine's 2014 Oakley Surf Shop Challenge will hit Santa Cruz's Steamer Lane next week on either Aug. 27th or 28th depending on optimal conditions. The Northwest stop on the 2014 regional qualifying series was originally scheduled for July, but was postponed due to uncontestable conditions. Santa Cruz will be the final event before all seven regional champs take off on an all-expense paid adventure to Central America for the National Championship.

Reigning Northwest Champs Channel Islands Surf Shop. Photo: Ryan CraigFour-man teams (two surf shop pros and two shop employees) will be competing for a chance to win the trip, an advertising spread in SURFER Magazine, and the coveted title and bragging rights of best surf shop in the country.

Last year, Santa Barbara underdog Channel Islands Surf Shop hijacked the Northwest victory from a dominant local Santa Cruz force. The win earned Channel Islands a trip to the National Championship in Bali, but the Santa Cruz shops, including last year's finalists O'Neill and Pacific Wave, will be back on the hunt for redemption this year.

2014 Invited NOrthwest Teams:

Alliance Board Company
Billabong Santa Cruz
Channel Islands Surf Shop
Freeline Design Surf Shop
Mavericks Surf Shop
Norcal Surf Shop
O'Neill Surf Shop
On the Beach Surf Shop
One Way Boardshop
Oregon Surf Shop
Pacific Wave
Pancho's Surf Shop
Proof Lab Surf Shop
Revolution Surf Company
Rincon Designs Surf Shop
Sundance Beach
Sunshine Freestyle
The Beachhouse

The complete 2014 Oakley Surf Shop Challenge calendar:

March 28-29 - Southwest - Seaside Reef, Cardiff, Calif. **
April 11 - Mid-Atlantic - Kitty Hawk, Outer Banks, NC
April 14 - Northeast - Manasquan Inlet, Manasquan, NJ
May 2-3 - West - Lower Trestles, San Clemente, Calif. **
May 16 - Hawaii - Ala Moana Bowls, South Shore, Haw.
August 11-12- Southeast - Ponce Inlet, Fla.
August 27-28- Northwest - Steamer Lane, Santa Cruz, Calif.
TBD - National Championship - Central America

**Denotes Oakley High School Surf Team Challenge stops

For all of the latest information including photos, video footage, results and more, check out surfshopchallenge.com.

Special thanks to title sponsor Oakley, media sponsor SURFER Magazine and co-sponsors New Era, Futures Fins, Watermans Sunscreen and Banzai Bowls, without which the Surf Shop Challenge series would not be possible.

About Surf Shop Challenge
Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. Through the years the contest has evolved, with seven qualifying regional events around the country, culminating in a national championship in Bali, Indonesia for the first time in 2012. The underlying principles, however, have remained the same. The Oakley Surf Shop Challenge is still about giving back to the shops, the true backbone of the industry and the heart of the sport of surfing. Each year the competition level rises, the stakes become greater and the prizes become bigger. Visit surfshopchallenge.com for more info.

About Oakley, Inc.
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at oakley.com

In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker "the bible of the sport." The SURFER brand has also grown to include Surfermag.com, Fantasy Surfer, and the SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by Source Interlink's GrindMedia, which reaches more than 22-million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. To learn more, visit www.surfermag.com

About TEN: Action/Outdoor
TEN: Action/Outdoor is the world's largest action/adventure/outdoor media company reaching more than 45 million engaged consumers every month through its print, online, mobile, TV/video and events platforms. Among its 29 leading media assets are brands such as GrindTV.com, SURFER, SURFING, TransWorld SKATEboarding, Bike, POWDER, TransWorld Motocross, Snowboarder, Canoe & Kayak and more. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, TEN: Action/Outdoor also produces more than 40 leading events and webcasts such as Surfer Poll Awards, TransWorld SKATEboarding Awards, Powder Video Awards, Lowers Pro and EnduroCross. TEN: Action/Outdoor is also the exclusive action and adventure sports content provider for Yahoo! Sports. TEN: Action/Outdoor is a division of the The Enthusiast Network; for more information visit www.enthusiastnetwork.com

Media Contacts
Dawn Hamilton
KHPR for TEN: Action/Outdoor
P: 310-295-1189

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