Archive for April, 2011

THE QUIKSILVER FOUNDATION SUPPORTS PROTECT OUR WINTERS

Friday, April 29th, 2011

Contribution To Support “Hot Planet/Cool Athletes”
The Quiksilver Foundation has made a contribution to Protect Our Winters (POW), the global snow sports non-profit.

Both the Quiksilver Foundation and Protect Our Winters are focused on supporting environmental, educational and youth-related projects and the grant will be used specifically to support POW’s athlete-led educational effort, Hot Planet/Cool Athletes. The partnership will also extend to other areas that mobilize their collective communities to help fight against climate change.

Hot Planet/Cool Athletes is a partnership between POW and Alliance For Climate Education (ACE) and is customized version of the acclaimed ACE Assembly, a new multimedia presentation available to any pro snow sports athlete interested in speaking to schools on behalf of climate change awareness/education. Hot Planet/Cool Athletes highlights athlete achievements and personal stories about the impact of climate change on winter sports and local mountain communities.

Since the program launch in January, athletes such as Gretchen Bleiler, Nate Holland, Seth Wescott, Ralph Backstrom, Nick Visconti, Moss Halladay, Sage Cattabriga-Alosa, Iris Lazzareschi and Forrest Shearer have presented to over five thousand students.

“The Quiksilver Foundation is excited to be working with POW and helping to support many of their great programs such as their Hot Planet/Cool Athletes initiative. We’ve been actively pursuing a dedicated organization concerned with the issues facing our winters and we found a perfect fit with POW. Having them work with our athletes to discuss climate change issues to students all over California is the best way to start”, said Ryan Ashton, Director of the Quiksilver Foundation.

“We couldn’t be more excited about partnering with the Quiksilver Foundation. Our missions are aligned very closely and we’re looking forward to giving their athletes a platform to influence students to become climate leaders. The athlete voice is a powerful one, one that has the ability to create a movement”, said Chris Steinkamp, POW’s Executive Director.

About Protect Our Winters: Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change’s effects on our sport and local mountain communities. With over 40,000 supporters worldwide, POW re-invests contributions in educational initiatives, activism and supporting community-based initiatives that have tangible results. For more information, visit protectourwinters.org

About The Quiksilver Foundation: The Quiksilver Foundation is the philanthropic arm of Quiksilver Inc. who’s mission as a non-profit organization is to benefit and enhance the quality of life for communities of boardriders across the world by supporting environmental, educational, health and humanitarian projects.

Helmet Bills Update

Monday, April 25th, 2011

Last week, New Jersey became the first state in the nation to pass a ski helmet mandate. Gov. Christie signed the bill (S130) on April 8 that requires individuals under the age of 18 to wear a helmet while downhill skiing or snowboarding. The measure provides favorable language for ski areas from an enforcement and liability standpoint, stating “[N]othing in this act shall be construed to extend liability to the ski area operator.”

New York’s helmet bill, S.4356, picked up serious steam this week with the news of NJ’s bill becoming law. The Massachusetts General Assembly has a ski helmet bill pending (H. 638) that would require ski areas in the state to include helmets for free with equipment rental and require resorts to post injury data online. The bill does not require individuals to wear helmets, and is the most succinct bill to date on the subject: Chapter 143 of the General Laws is hereby amended in Section 71N by adding after subsection (6) to following two new subsections: (7) All ski areas must provide helmets free of charge for all rentals. (8) Ski areas must post their accident and safety records online for public access.

The bill is currently pending in the Joint Committee on Public Safety and Homeland Security, and NSAA is working with the Massachusetts resorts in responding to this bill. California’s SB 105, an under 18 helmet mandate bill, passed the Senate Health Committee last month and is likely to pass on the Senate floor any day. The Illinois Helmet bill, SB 57, (see February 15 Capital Watch for more info) was defeated in Committee last month. Ski areas opposed the measure, which would have required helmets for all ages and placed the burden of enforcement on ski areas. Click here to learn more.

Oakley Reaches Out To Women With Progression Sessions

Tuesday, April 19th, 2011

While the portion of women in the snowboarding industry has grown dramatically over the past ten years, it has remained stagnant at approximately 24 percent over the past few years. Women represent a huge opportunity for growth and future development for companies all across the industry, but it is important to make women aware of brands and how they can become an active and involved members of the snowboarding community.

In order to get more women out there snowboarding and aware of Oakley’s women’s products, the company launched the Oakley Progression Sessions. The program is a marketing strategy that not only focuses on creating customers for life, but also focuses on helping women build confidence on the mountain and take their snowboarding to the next level in the terrain park.

The Progression Sessions grew out of New Hampshire’s Loon Mountain’s Droppin In program that has been going on for over five years now. Last year Oakley entered the picture as a sponsor and saw an opportunity to expand.

“We came in last year as a sponsor and…had a great reaction,” says Jenny Earnshaw. “We felt it would be good to add skiing and took the idea and ran with it. We added three more stops, and it’s been better than we could have expected.”

The three additional stops this year have been at the Canyons Resort in Park City, Utah, Winter Park Resort, Colorado, and Northstar-at-Tahoe in California. Earnshaw says that at each stop the Progression Sessions has been a success.

Women represent a huge opportunity for growth and future development for companies all across the industry, but it is important to make women aware of brands and how they can become an active and involved member of the snowboarding community.

The two-day terrain park camp takes girls who are intermediate skiers and snowboarders looking to advance their park skills and brings them together with coaches, Oakley pro-athletes, and tons of new friends and park skills.

“The Progression Sessions is the only camp for girls who already have skills. Our main goal is to keep girls involved and keep them snowboarding and skiing. We want to keep them in the industry,” says Earnshaw. “Our ultimate goal is to stoke them out, give them that emotional experience to keep them buying Oakley.”

It isn’t hard to stoke out the girls when pros like Marie-Frances Roy, Chanelle Sladics, and Kristi Leskinen are the coaches. Pro-skier Leskinen says “this is a great way to make our sport more exciting, it’s a true grassroots movement to get more people involved and learn like crazy in two days, all in the name of advancing the sport.” She continues, “Watching another girl, makes you think, ‘oh, I know I can do this,’ it’s really empowering.”

Ski Halfpipe Approved for 2014 Olympics. Here We Come Sochi!

Wednesday, April 13th, 2011

Written by By Olivia Dwyer, ESPN Action Sports

Men’s and women’s ski halfpipe has been added to the 2014 Winter Olympics in Sochi, the International Olympic Committee announced Wednesday in London.

Men’s and women’s snowboard slopestyle and men’s and women’s ski slopestyle were not added to the program at this time.

“This is a great day,” Christophe Dubi, the IOC’s sports director, said. “A decision will be made in the coming month [regarding slopestyle] after further feasibility study. We need our experts to review the situation with the organizing committee, FIS [skiing's governing body] as well, prior to making a final decision.” Dubi confirmed that a decision on slopestyle is expected in a “matter of weeks.”

For the upcoming slopestyle decision, the IOC is sending a team to Sochi to conduct a feasability report. “We need extra information about the capacity for the athletes and the spectators in the region,” said IOC President Jacques Rogge at a later press conference at the London meetings. “If you add more events, you need more slopes and more access for spectators and technicians.” 

Ski halfpipe athletes are excited about the news. “I’ve always wanted to go to the Olympics, so this is a dream come true,” Canadian pipe skier Mike Riddle said. “I’ve been pushing for ski halfpipe inclusion for years now, so this makes my goal very clear for the next three years. This is basically a life-changing decision for me.” READ ON at espn.com… 

 

Ski Halfpipe Approved for 2014 Olympics

Wednesday, April 13th, 2011

Men’s and women’s ski halfpipe has been added to the 2014 Winter Olympics in Sochi, the International Olympic Committee announced Wednesday in London.

Men’s and women’s snowboard slopestyle and men’s and women’s ski slopestyle were not added to the program at this time.

“This is a great day,” Christophe Dubi, the IOC’s sports director, said. “A decision will be made in the coming month [regarding slopestyle] after further feasibility study. We need our experts to review the situation with the organizing committee, FIS [skiing's governing body] as well, prior to making a final decision.” Dubi confirmed that a decision on slopestyle is expected in a “matter of weeks.”

For the upcoming slopestyle decision, the IOC is sending a team to Sochi to conduct a feasability report. “We need extra information about the capacity for the athletes and the spectators in the region,” said IOC President Jacques Rogge at a later press conference at the London meetings. “If you add more events, you need more slopes and more access for spectators and technicians.”

Read On …

MONSTER ENERGY ANNOUNCES THE SECOND ANNUAL MONSTER MASH INVITATIONAL AT USASA NATIONAL CHAMPIONSHIPS

Monday, April 4th, 2011

Monster Energy announces the second annual Monster Mash Invitational Pipe Jam on Tuesday, April 5 at 5 pm (practice at 4 pm) at the USASA National Championships held at Copper Mountain, CO featuring the United States largest and most coveted amateur national snowboard event.

The grassroots annual event stands as the main attraction to the week-long snowboard nationals event at Copper Mountain that takes place April 2 – 8, and is the forum to showcase snowboarding’s future champions.

“It’s been 12 months since nationals,” said Monster Energy’s Luke Trembath aka the Dingo – who will be on the mic announcing during the event.  “I can’t wait to see the new talent and progression.  Monster and the USASA are producing the next Olympians and next generation of pros!  Dreams and careers are made here at Copper Mountain this week.”

The Monster Mash Invitational will features amateur-to-pro rank graduates from previous USASA competitions to include Danny Kass, JJ Thomas, Chad Otterstrom, and Brennen Swanson among many others – as well as the current Pac Sun team and other young up and comers. The Mash will be judged by OG Colorado shred legends Adam Merriman, Jay “Ninja” Isaacs, and Todd Franzen.

Monster Energy will throw down with a bit of philanthropic incentive by donating $5,000 to USASA in the winning rider’s name.

Monster Energy’s Danny Kass, a former USASA competitor who went on to take two silver Olympic medals, is living proof that USASA shapes snowboarding’s future stars.

“For the second time only Monster brings all the pros back home to the USASA Nationals in Copper Mountain,” said Danny Kass.  “The nationals is where all the top competitive snowboarders started and learned the tools they would need to reach their highest achievements. I started my first nationals at age 12 and continued in it until I was 18.  It is exciting for me to ride and see the next generation of shredders on a long road to the X Games and hopefully the Olympics.  Get ready USASA Nationals because it is almost time to mash it up with the pros. Viva la Monster Mash.”

“Nationals is the perfect forum for the Monster Mash – an inspirational Pipe Jam for the kids,” said Cody Dresser, Action Sports Director for Monster Energy. “Guys like Danny Kass and JJ all came up through USASA, and having these guys shred in front of the next generation really enforces that connection – it all starts here!”

For more information visit the following websites:
www.monsterenergy.com
www.monsterarmy.com
www.usasa.org