Archive for September, 2011

World Snowboard Day is Back!!!

Wednesday, September 14th, 2011

For all snowboard enthusiasts, expert or beginner, mark December 18th, 2011, on your calendars, because WORLD SNOWBOARD DAY is back!

The 6th edition promises to be most excellent, with more events and more countries than ever before rallied around this international snowboard festival open to everyone!

In 2010, World Snowboard Day counted 160 events in 38 countries with more than 25 000 participants.

For 2011, we’ve brewed up an unbelievable program: free lessons for newcomers, contests, demos, equipment tests, parties, and fantastic music!! All across the planet, federations, ski areas, clubs, shops, pro riders, associations and brands look forward to sharing with you their passion for snowboarding and sliding on snow.

For the international snowboard community World Snowboard Day provides the opportunity to promote the sport and its unique culture by allowing the general public, for free, to try out and to discover the joy of snowboarding. Save the date now so that you won’t miss the coolest and most amazing event to kick-off the winter season!

Created in 2006 by EuroSIMA and the WSF, this event was conceived by snowboarders for snowboarders. Since 2010 the Outdoor Sports Valley association (OSV) has become an event partner, with SnowSports Industries America (SIA) in North America and CorePower Asia in Asia as regional partners. All of these partnerships provide increased visibility and a broader worldwide presence for World Snowboard Day.

Founded in 1999, EuroSIMA is the European Boardsports Industry Manufacturers Association (surf, snowboard, skate …). Its role is to federate, defend, educate, promote and develop boardsports and sliding sports in Europe through a wide range of services and competencies (innovation and R&D, training and employment, sustainable development and economic resources). +

The WSF or World Snowboard Federation was created in 2002 by delegates in the snowboard community from 14 countries. The WSF is the only international non-profit organization exclusively working to promote and to develop snowboarding: competitions, instruction, and adaptive education for the disabled. +

The Outdoor Sports Valley association, created in 2010, aims to federate, to represent and to contribute to the development of the outdoor sports industry. Based in Annecy, France, in the heart of one of planet’s most unique playgrounds, OSV spans the Alps from Grenoble to Innsbruck, and encompasses the headquarters of most outdoor industry companies. +

Since 1954 SIA (SnowSports Industries America) has been the referral organization that federates the snow sports industry in the United States. The association’s goal is to contribute to the development of the industry and the practice of snow sports. Supporting WSD was a natural choice. +

Wang Lei has been a Chinese professional snowboarder since 2004. He created a Marketing- Communication agency, “Core Power Asia”, and decided to support WSD. This agency is specialized in action sports, lifestyle, tourism, leisure, fashion and event organizing. +

Tel: +33 (0)4 50 67 53 91
Photos & videos for a sneak preview of the event: HERE

Nickelodeon’s Eighth Annual Worldwide Day of Play to Combine With First Lady Michelle Obama’s “Let’s Move” Campaign and The President’s Council on Fitness, Sports and Nutrition in Its Biggest Celebration of Play Ever, Live From Washington, D.C.’s Ellipse Saturday, September 24

Monday, September 12th, 2011

First Lady Featured in Exclusive Event PSA Debuting on Sept. 3

NEW YORK, Sept. 1, 2011 /PRNewswire/ – Nickelodeon is joining with the First Lady’s “Let’s Move” campaign and the President’s Council on Fitness, Sports and Nutrition to bring for the first time its flagship Worldwide Day of Play (WWDOP) event to the Ellipse in Washington, D.C., for the biggest celebration of active play in the eight-year history of the initiative.  On Saturday, Sept. 24, Nickelodeon and its partners will host an entire day of activities and games for kids and their families to encourage active and healthy lifestyles.  Additionally, as it has for the past seven years, Nickelodeon’s networks and websites will go dark from 12 to 3 p.m. (all times ET/PT) as a signal to kids and families to get up and get active.

“Kids need to get moving every day to grow up healthy and strong,” said First Lady Michelle Obama. “Whether it’s hoola hooping, kicking around a soccer ball or – yes – double dutching, playing is the perfect way to keep active, stay healthy and have fun.”

“First Lady Michelle Obama and the President’s Council have shown admirable leadership in raising awareness about the importance of kids and families living healthier and more active lifestyles,” added Marva Smalls, Executive Vice President, Public Affairs, Nickelodeon.  “We share the same passion for that message, and at Nick we hope to continue to inspire action through Worldwide Day of Play and The Big Help.”

In the weeks leading up to WWDOP, First Lady Michelle Obama will be featured in an exclusive PSA to raise awareness for the event and the Presidential Active Lifestyle Award (PALA) Challenge.  In the spot, speaking from the White House lawn, Mrs. Obama encourages kids to get active an hour a day to earn the Presidential Active Lifestyle Award and asks families to celebrate at Nickelodeon’s WWDOP with her in Washington, D.C.  The spot, which bows on Nickelodeon and its digital networks (TeenNick, Nicktoons and Nick Jr.) on Sept. 3, also features the First Lady jumping double dutch with D.C.-area kids to highlight the importance of play.

Kids in every state across the U.S. and in 12 countries worldwide are expected to participate in Nickelodeon’s WWDOP at the more than 3,000 local events anticipated.  Launched in 2002, WWDOP is part of Nickelodeon’s The Big Help health and wellness efforts, which include grants programs, public service announcements, websites, games and more.  Millions of kids have participated in WWDOP and Nickelodeon’s other initiatives that promote healthier lifestyles.  The Big Help campaign is a kid-led movement for positive change that focuses on four key issues: the environment, education, health and wellness and community service. For more information about Nickelodeon’s WWDOP, visit  Click on resources for WWDOP event planning materials.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit  Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).  

SOURCE Nickelodeon

Snowboarder Rice Goes Big on ‘The Art of Flight’

Monday, September 12th, 2011

By CATHERINE TSAI Associated Press
SNOWMASS VILLAGE, Colo. September 5, 2011 (AP)

Extreme snowboarder Travis Rice isn’t interested in making mere “ski porn” films — the downhill documentaries known for showing trick after breath-taking trick over a soundtrack of thrashing guitars.

For Rice and director Curt Morgan, one-upping traditional snow sports movies with their latest film, “The Art of Flight,” meant using the latest cutting-edge equipment, including a high-definition camera that shoots 1,050 frames a second.

It also meant taking bigger risks — such as going to mountains no one’s ever touched and doing tricks no one’s ever tried. At least three snowboarders were hospitalized while filming “The Art of Flight.”

And it meant telling good stories — like when snowboarders had to dive into icy waters high in the Andes of South America to reach their helicopter before it ran out of fuel to fly them out. ‘”Really scary, we almost died’ — that sort of thing,” Morgan said. Read more…