Archive for 2011

Sports Equipment Drive | Do Something

Monday, October 10th, 2011

You have 10 days left to donate your old gear! Here’s how:

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  • World Snowboard Day is Back!!!

    Wednesday, September 14th, 2011

    For all snowboard enthusiasts, expert or beginner, mark December 18th, 2011, on your calendars, because WORLD SNOWBOARD DAY is back!

    The 6th edition promises to be most excellent, with more events and more countries than ever before rallied around this international snowboard festival open to everyone!

    In 2010, World Snowboard Day counted 160 events in 38 countries with more than 25 000 participants.

    For 2011, we’ve brewed up an unbelievable program: free lessons for newcomers, contests, demos, equipment tests, parties, and fantastic music!! All across the planet, federations, ski areas, clubs, shops, pro riders, associations and brands look forward to sharing with you their passion for snowboarding and sliding on snow.

    For the international snowboard community World Snowboard Day provides the opportunity to promote the sport and its unique culture by allowing the general public, for free, to try out and to discover the joy of snowboarding. Save the date now so that you won’t miss the coolest and most amazing event to kick-off the winter season!

    Created in 2006 by EuroSIMA and the WSF, this event was conceived by snowboarders for snowboarders. Since 2010 the Outdoor Sports Valley association (OSV) has become an event partner, with SnowSports Industries America (SIA) in North America and CorePower Asia in Asia as regional partners. All of these partnerships provide increased visibility and a broader worldwide presence for World Snowboard Day.

    Founded in 1999, EuroSIMA is the European Boardsports Industry Manufacturers Association (surf, snowboard, skate …). Its role is to federate, defend, educate, promote and develop boardsports and sliding sports in Europe through a wide range of services and competencies (innovation and R&D, training and employment, sustainable development and economic resources). +

    The WSF or World Snowboard Federation was created in 2002 by delegates in the snowboard community from 14 countries. The WSF is the only international non-profit organization exclusively working to promote and to develop snowboarding: competitions, instruction, and adaptive education for the disabled. +

    The Outdoor Sports Valley association, created in 2010, aims to federate, to represent and to contribute to the development of the outdoor sports industry. Based in Annecy, France, in the heart of one of planet’s most unique playgrounds, OSV spans the Alps from Grenoble to Innsbruck, and encompasses the headquarters of most outdoor industry companies. +

    Since 1954 SIA (SnowSports Industries America) has been the referral organization that federates the snow sports industry in the United States. The association’s goal is to contribute to the development of the industry and the practice of snow sports. Supporting WSD was a natural choice. +

    Wang Lei has been a Chinese professional snowboarder since 2004. He created a Marketing- Communication agency, “Core Power Asia”, and decided to support WSD. This agency is specialized in action sports, lifestyle, tourism, leisure, fashion and event organizing. +

    Tel: +33 (0)4 50 67 53 91
    Photos & videos for a sneak preview of the event: HERE

    Nickelodeon’s Eighth Annual Worldwide Day of Play to Combine With First Lady Michelle Obama’s “Let’s Move” Campaign and The President’s Council on Fitness, Sports and Nutrition in Its Biggest Celebration of Play Ever, Live From Washington, D.C.’s Ellipse Saturday, September 24

    Monday, September 12th, 2011

    First Lady Featured in Exclusive Event PSA Debuting on Sept. 3

    NEW YORK, Sept. 1, 2011 /PRNewswire/ – Nickelodeon is joining with the First Lady’s “Let’s Move” campaign and the President’s Council on Fitness, Sports and Nutrition to bring for the first time its flagship Worldwide Day of Play (WWDOP) event to the Ellipse in Washington, D.C., for the biggest celebration of active play in the eight-year history of the initiative.  On Saturday, Sept. 24, Nickelodeon and its partners will host an entire day of activities and games for kids and their families to encourage active and healthy lifestyles.  Additionally, as it has for the past seven years, Nickelodeon’s networks and websites will go dark from 12 to 3 p.m. (all times ET/PT) as a signal to kids and families to get up and get active.

    “Kids need to get moving every day to grow up healthy and strong,” said First Lady Michelle Obama. “Whether it’s hoola hooping, kicking around a soccer ball or – yes – double dutching, playing is the perfect way to keep active, stay healthy and have fun.”

    “First Lady Michelle Obama and the President’s Council have shown admirable leadership in raising awareness about the importance of kids and families living healthier and more active lifestyles,” added Marva Smalls, Executive Vice President, Public Affairs, Nickelodeon.  “We share the same passion for that message, and at Nick we hope to continue to inspire action through Worldwide Day of Play and The Big Help.”

    In the weeks leading up to WWDOP, First Lady Michelle Obama will be featured in an exclusive PSA to raise awareness for the event and the Presidential Active Lifestyle Award (PALA) Challenge.  In the spot, speaking from the White House lawn, Mrs. Obama encourages kids to get active an hour a day to earn the Presidential Active Lifestyle Award and asks families to celebrate at Nickelodeon’s WWDOP with her in Washington, D.C.  The spot, which bows on Nickelodeon and its digital networks (TeenNick, Nicktoons and Nick Jr.) on Sept. 3, also features the First Lady jumping double dutch with D.C.-area kids to highlight the importance of play.

    Kids in every state across the U.S. and in 12 countries worldwide are expected to participate in Nickelodeon’s WWDOP at the more than 3,000 local events anticipated.  Launched in 2002, WWDOP is part of Nickelodeon’s The Big Help health and wellness efforts, which include grants programs, public service announcements, websites, games and more.  Millions of kids have participated in WWDOP and Nickelodeon’s other initiatives that promote healthier lifestyles.  The Big Help campaign is a kid-led movement for positive change that focuses on four key issues: the environment, education, health and wellness and community service. For more information about Nickelodeon’s WWDOP, visit  Click on resources for WWDOP event planning materials.

    Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit  Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).  

    SOURCE Nickelodeon

    Snowboarder Rice Goes Big on ‘The Art of Flight’

    Monday, September 12th, 2011

    By CATHERINE TSAI Associated Press
    SNOWMASS VILLAGE, Colo. September 5, 2011 (AP)

    Extreme snowboarder Travis Rice isn’t interested in making mere “ski porn” films — the downhill documentaries known for showing trick after breath-taking trick over a soundtrack of thrashing guitars.

    For Rice and director Curt Morgan, one-upping traditional snow sports movies with their latest film, “The Art of Flight,” meant using the latest cutting-edge equipment, including a high-definition camera that shoots 1,050 frames a second.

    It also meant taking bigger risks — such as going to mountains no one’s ever touched and doing tricks no one’s ever tried. At least three snowboarders were hospitalized while filming “The Art of Flight.”

    And it meant telling good stories — like when snowboarders had to dive into icy waters high in the Andes of South America to reach their helicopter before it ran out of fuel to fly them out. ‘”Really scary, we almost died’ — that sort of thing,” Morgan said. Read more…

    2018 Winter Olympics Go to South Korea

    Wednesday, July 6th, 2011

    By Jere Longman, New York Times

    The Winter Olympics were awarded for the first time to South Korea on Wednesday as the alpine resort of Pyeongchang was named as host of the 2018 Games.

     Pyeongchang had been a persistent candidate for a decade, finishing second to Vancouver in voting for the 2010 Games and to Sochi, Russia, for the 2014 Olympics. It built its successful candidacy for 2018 on a proposal to expand access to winter sports in the populous and lucrative Asian market.

    The South Korean city won overwhelmingly on the first ballot of a secret vote of delegates of the International Olympic Committee, receiving 63 votes, compared with 25 for Munich and 7 for Annecy, France. Voting took place at a general assembly of the I.O.C. in Durban, South Africa.

    “There is maybe a lesson in the achievement of Pyeongchang,” Jacques Rogge, the president of the I.O.C., said at a news conference. “Patience and perseverance have prevailed.”

    Pyeongchang will be the third Asian city to host the Winter Games, after Sapporo, Japan, in 1972 and Nagano, Japan, in 1998. Its budget for 2018 was far greater than the other bids — $1.5 billion for the actual Games and $2 billion to $6 billion for infrastructure projects, according to news reports, as Pyeongchang seeks to become a regional winter sports hub.

    Read more here.

    More than 31 Million Americans Consider Themselves Snow Sports Participants

    Tuesday, July 5th, 2011

    McLean, VA (June 28, 2011) — Today SnowSports Industries America (SIA) released the comprehensive 2011 SIA Snow Sports Participation Report today detailing snow sports participation trends, participant demographic profiles and differences between core participants and casual participants. The Report covers alpine skiers, telemark skiers, park and pipe (freestyle) skiers, snowboarders, cross country skiers and snowshoers. SIA works with its Physical Activity Council partners to survey more than 38,500 American households on their sports and leisure activities. 


    This year, the participation data collected uncovered a number of burgeoning trends among snow sports’  21 million active participants, as well as information about  the 10.5 million Americans, who consider themselves skiers or riders, but did not participate in the past season and why.

    “This report is a one stop shop for information about consumers in the snow sports marketplace. It clearly describes core skiers and riders as well as more casual snow sports participants,” said Kelly Davis, Director of Research at SIA. You’ll learn who they are, how often they participate in various snow sports including skiing, riding, and snowshoeing, and what they like to do when they aren’t on the slopes and trails.”

    Read more here.

    IOC Adds New Events for 2014 Olympics: Slopestyle Skiing, Slopestyle Snowboarding & Snowboarding Parallel Slalom

    Tuesday, July 5th, 2011

    DURBAN, South Africa (July 4) – Officials of the U.S. Ski and Snowboard Association acknowledged the International Olympic Committee for its progressive decision Monday to add three more events to the Olympic Winter Games in 2014 including slopestyle skiing, slopestyle snowboarding and snowboarding parallel slalom. The addition of events in snowboarding and freeskiing were cited by the USSA as being directly connected to what youth are doing worldwide today in the sport.

    In April, the IOC had approved halfpipe skiing along with women’s ski jumping.

    “The IOC’s decision to add slopestyle to the Olympics recognizes the millions of youth who are already participating in the sport in terrain parks around the world,” said USSA President and CEO Bill Marolt. “It will have a very positive impact on the sport including our U.S. Snowboarding and U.S. Freeskiing programs.”

    Slopestyle consists of a series of judged tricks down a long course of man-made features including rails, boxes and jumps. It’s an integral part of terrain parks at resorts worldwide with millions of youth already engaged in the sport both in skiing and snowboarding.

    The addition of the three for both men and women brings the total of nine new medal events/genders added by the IOC this year for skiing and snowboarding under the International Ski Federation. The USSA played a key role with the FIS on the new freeskiing events of halfpipe and slopestyle, along with snowboarding slopestyle, giving skiing and snowboarding 50% of the Winter Olympic events.

    “It’s gratifying to see the modernism shown by the IOC in bringing in so many new events to better showcase the excitement of skiing and snowboarding as action sports to the world,” added Marolt.

    Athletes globally reacted favorably that the sport they evolved has been recognized for inclusion in the world’s biggest sporting event.

    “I couldn’t be more excited about the IOC’s decision, said Tom Wallisch (Pittsburgh, PA), one of the world’s most noted slopestyle athletes. “I’ve always dreamt of skiing for the USA at the Olympics, and now we finally have the opportunity. This is a huge moment for our sport.”

    The same was true of snowboarders, who like freeskiers have been showcasing their sport for years at events like the X Games and the U.S. Grand Prix.

    “I am so stoked that slopestyle will be included in the next Olympic Games,” said three-time X Games women’s gold medalist Jamie Anderson (S. Lake Tahoe, CA).  “Slopestyle is such a progressive event and has become much more popular over the last few years. Nothing thrills me more than to see the sport that I love so much recognized on the world’s stage.”

    “It is so great to finally hear that slopestyle will be included in the 2014 Sochi Olympic Games,” added Chas Guldemond (Reno, NV), one of the biggest stars in the sport and one of the top-ranked Americans. “It is an honor that the IOC feels our sport is worthy and I cannot wait to be able to try my best to bring home a medal for my country. The Olympic Games are the ultimate dream for any athlete. I know that the viewers will not be disappointed with the show that we will put on for them in 2014. This is history in the making for our sport and I am stoked to have the opportunity to be a part of it.”

    The USSA took an active position within the FIS to push for inclusion of freeskiing events of halfpipe and slopestyle, plus slopestyle snowboarding. This past February, the USSA stepped in to help support the inclusion of slopestyle and halfpipe skiing into the FIS Freestyle Ski World Championships at Park City Mountain Resort and Deer Valley Resort. Those events were pivotal in showcasing the sport of freeskiing to the IOC. The IOC’s Executive Committee had given its President Jacques Rogge the power to add the new events based on successful World Championships. Athletes competing at the World Championships took a leadership role in showing the IOC the high level of athletic ability that had grown up with the sport.

    The U.S. had a strong performance in slopestyle skiing at the World Championships. Teen Alex Schlopy (Park City, UT) took gold, with Sammy Carlson (Hood River, OR) silver and Keri Herman (Breckenridge, CO) bronze in women’s.

    “Slopestyle skiing and snowboarding are already bringing scale to our industry worldwide,” said the USSA’s Chief Revenue and Marketing Officer Andrew Judelson. “The IOC’s recognition of slopestyle is great for our sport and partners like The North Face in freeskiing and Burton in snowboarding who have also seen the youthful interest in the sports. We look forward to leveraging these new Olympic disciplines to engage consumers, drive growth and fund our athletes Olympic dreams.”

    The USSA and U.S. Olympic Committee will determine a selection process to ultimately name the team for the 2014 Olympics in Sochi.


    Tuesday, June 28th, 2011

    Lot’s of our favorite snowsports athletes are nominated for the 2011 ESPY’s including snowboarders Kelly Clark and Shaun White and skiers Kevin Rolland, Lindsey Vonn and Sarah Burke.  So now’s your chance to make sure that these guys rock their category and come out with the win! 

    Remember voting ends July 9th and you can only vote once in each category so make it count!!  VOTE HERE.

    X Games Athletes Nominated for ESPYs

    Tuesday, June 28th, 2011

    ESPN Action Sports

    Matt Morning/Shazamm/ ESPN ImagesKelly Clark, who’s been nominated for Best Female Athlete for the 2011 ESPYs.

    The ESPYs (July 13, 9 p.m. ET on ESPN/ESPNHD) have announced the nominees for the Class of 2011, and the list includes seven of the top X Games and Winter X athletes for Best Action Sports Athlete. Snowboarder Kelly Clark is also nominated in the Best Female Athlete category.

    The ESPYs will be televised live from the Nokia Theatre at L.A. LIVE. The ESPYs will be hosted for the second time by Saturday Night Live’s Seth Meyers.

    The ESPY nominees for Best Male Action Sport Athlete are:
    Kevin Rolland, Skiing
    After winning Ski SuperPipe at both Winter X Games 14 and the inaugural Winter X Games Europe in 2010, Kevin Rolland successfully defended both titles in 2011. After making history at Winter X Games 14 by becoming the first skier to throw three doubles in the same run, Rolland continued his dominance, winning two of three Winter Dew Tour Superpipe competitions and the overall title for 2011. He finished out the year by earning the AFP Superpipe points title by an enormous margin.

    Tucker Hibbert, Snowmobiling
    The most medaled snowmobile athlete in Winter X Games history, Tucker Hibbert easily earned his fifth straight Snowmobile SnoCross gold medal at Winter X Games 15, becoming the first Snowmobile athlete to five-peat. The youngest gold medalist in Winter X Games history, Hibbert has also dominated the National series, winning 11 of 16 National series contests last season and taking home the 2011 National series points title.

    Travis Pastrana, Motocross
    After sealing his reputation as the best Moto X Freestyle rider with the first double backflip in 2006, Travis Pastrana returned to the Freestyle and Speed & Style disciplines at X Games 16 to win the first Moto X double-gold since he did it in 2006. In 2011, Pastrana is also making his NASCAR debut, both as a driver and team owner under the Pastrana-Waltrip racing banner. With 12 Moto X medals and four Rally Car medals, Pastrana is one of the most successful crossover athletes in X Games history.

    Kelly Slater, Surfing
    Long before winning his 10th ASP World Title in 2010, Kelly Slater had earned himself the title of surfing legend. Winning his first ASP World Title at 20-years old, Slater is now both the youngest and oldest person in ASP history to win a World Title. Slater earned four ASP elite victories in 2010, bringing his total to 45 overall elite tour victories, the most of any surfer.

    Shaun White, Skateboarding and Snowboarding
    With the most gold medals and the most total medals in Winter X Games history, Shaun White earned the first Snowboard SuperPipe four-peat in Winter X Games history in 2011. In addition, White earned his fourth X Games medal at X Games 16 when he took home silver in Skateboard Vert. He finished out 2010 competing in two Dew Tour skate vert competitions, which he won.

    The ESPY nominees for Best Female Action Sport Athlete are:
    Sarah Burke, Freestyle Skiing
    Leading the charge for Ski Halfpipe inclusion in the Winter Olympics, Sarah Burke is one of the most influential female skiers in history. With the most SuperPipe gold medals of any athlete male or female, Burke has won halfpipe titles at every major contest, including gold at Winter X Games 15 and Winter X Games Europe 2011.

    Kelly Clark, Snowboarding
    The most decorated female Snowboard SuperPipe athlete, Kelly Clark has won eight total medals in her 12 Winter X Games appearances. With an Olympic Gold in 2002 and Bronze from 2010 already under her belt, Clark had a banner season in 2010/2011 where she won nearly every contest she entered, including Winter X Games 15 and Winter X Games Europe Snowboard SuperPipe. At Winter X Games 15, Clark wrote herself into the history books as she became the first female athlete to land a 1080 in SuperPipe competition.

    Ashley Fiolek, Motocross
    At just 20-years old, Ashley Fiolek has blazed a trail for women’s motocross by earning the first-ever female factory Honda Red Bull Racing sponsorship. In her first three seasons, Fiolek claimed the 2008 and 2009 AMA/WMX Championships and became the youngest champion ever. Though she finished in second for the overall title in 2010, she is back on track and leading the points standings for the 2011 season. Fiolek is the two-time defending X Games Moto X Racing Women’s gold medalist and was the first profoundly deaf gold medalist at X.

    Stephanie Gilmore, Surfing
    One of the most talented female surfers on the ASP Tour, Stephanie Gilmore won four of the eight surfing events on the 2010 ASP World Tour en route to winning her fourth straight ASP Women’s World Title. In 2011, after surviving an attack outside her home in Australia in Decmeber, Gilmore is back from injury and sits in fourth place in the Women’s World Title rankings.

    Fans will determine the winners in all categories (except the Arthur Ashe Courage Award and other special awards) by voting online at the ESPYs website,, as well as on ESPN Mobile Web from Friday through July 9. A limited number of ESPYs tickets are available for public purchase via

    Dates announced for Winter X Games 16

    Thursday, June 16th, 2011


    ESPN announced Wednesday that the 2012 Winter X Games 16 will be held January 26-29 in Aspen, Colo. and the Winter X Games Europe 2012 will be held on March 14-16 in Tignes, France. Specific competition venues and event schedule will be announced at a later date.
    Vianney Tisseau/ESPN Images
    Chas Guldemond on his way to posting the highest score ever in slope at Winter X Games Europe 2011.

    Check out highlights from Winter X Games 15. Gallery Photo Gallery

    The X Games features athletes from across the globe competing for medals and prize money in the following sports: snowboarding, snowmobiling and skiing. More than 125 athletes will compete from all over the globe in snowboarding and skiing in Tignes, France for the third year of Winter X Games Europe and over 200 of the best action sports athletes will compete at events in Aspen/ Snowmass, Colo. at Buttermilk Mountain for the premier Winter X Games event.

    Winter X Games 16 and Winter X Games Europe 2012 will be covered live on ESPN’s family of networks as well as across ESPN’s many digital media assets including, and The X Games winter events include 24 original hours of high-definition coverage on ESPN and ESPN2 and 18 hours on ESPN 3D. A total of 34 hours of Winter X Games 15 content was also distributed across ESPN’s digital platforms, including,, and ESPN Mobile. Winter X Games content, results and updates were also distributed through the X Games social media platforms including Facebook, Twitter, Foursquare and Tumblr.

    Outside the United States, Winter X Games 15 was delivered to more than 382 million homes and live to 154 countries and territories, including Africa, Australia, Brazil, Canada, Caribbean, Europe, Israel, Latin America, Mexico, Middle East and New Zealand.