Archive for 2012

Snowlink.com Gets Make-Over

Friday, December 14th, 2012

By: SIA
December 14, 2012

Adds Fresh Content for 2012/13 Season

Snowlink.com

SnowSports Industries America (SIA)’s consumer website Snowlink.com, which re-launched this week, arrived just in time for the 2012/2013Winter Season.  The site features a fresh look with a new logo, bluebird skies and dynamic easy-to-use homepage. Snowlink visitors will also have a variety of content at their fingertips including featured articles and helpful tips on fashion, gear, safety, instructional advice, a snow sports – specific blog feed, plus links to Resort, Retail and Ski/Snowboard Club finders in their region.

Snowlink.com

Here are just some of the new features consumers will find on Snowlink.com:

Women on the Snow:
Snowlink’s universal women’s section provides the lowdown on girls’ getaways, fitness tips from SBC Women and fashion feeds from SNOW Magazine.

Fitness, Health and Well-Being:
Includes fun calorie stats, recipes and discusses the peace of mind snow sports can bring.

Gear & Styles:
Snowlink’s most popular page the Gear and Styles in the Snow is back and features a long list of trends for the 2013 season, brand gallery, and complete with videos from fashion forecasters Stylesight to help you look your best on the mountain.

Tech & Trick Tips:

The new Tech & Trick Tips page in the Snowboarding section was provided by TransWorld Snowboardingwith great advice on choosing a snowboard, setting up your stance and tips for pulling off some classic tricks. Over on the Freeski pages, Freeskier Magazine has provided videos of top athletes.

Tips from the Pros — Instructional Advice:
Professional Ski Instructors of America (PSIA), American Association of Snowboard Instructors (AASI) have created the Tips from the Pros video section to help you move on to the next skill level.

Safety Videos from National Ski Patrol (NSP):
Safety first – check out these videos to remember the rules of staying safe on the slopes.

Buyer’s Guides Ski, Snowboard, Cross Country, Snowshoe
Check out the season’s best consumer buying guides – great for researching trends or finding the perfect skis or snowboard. For skiers, check out Snowlink’s section of Buyers’ Guides including SKI, Skiing Magazine, Freeskier, Powder Magazine, SBC Skier Magazine and Backcountry Magazine. For snowboarders, there’s TransWorld Snowboarding, Snowboard Magazine and Canada Snowboard Magazines Gear Guides. For cross country skiers and snowshoers, there’s Cross Country Skier, SkiTrax and Snowshoe Magazine.

Take the Bring a Friend Challenge

Monday, December 10th, 2012

By: Bring a Friend
December 10, 2012

beginner snowboarder“Taking the Challenge” simply means that you invited and helped enroll at least one newcomer to a beginner lesson or lesson package provided by a professional instructor. You can win prizes from Challenge sponsors for helping to enroll newcomers even if you are one yourself. You can enter more than once by introducing several different newcomers. Please read the Contest Rules before signing up.

There are two ways to qualify for prizes in the national Bring a Friend Challenge (on this Web site).

1) If you are a current skier or snowboarder, just introduce at least one newcomer – a friend or family member – to a beginner lesson or lesson package from a professional instructor.

2) If you are a newcomer yourself, bring another newcomer with you to take beginner lessons from a pro. It’s more fun to learn with a friend or family member.

Either way, you will be considered an “Inviter”. Those those who you invite/help enroll will be considered “Invitees”. These terms will apply when the registration form is filled out.

Qualified participants – Inviters – can win among weekly prizes offered by Challenge sponsors. Product prize winners will be drawn starting the first week in January through March 17. Grand Prize four-day trips to Sun Valley, Idaho; Park City, Deer Valley and The Canyons in Utah or Smugglers’ Notch in Vermont (during the 2013-14 season) will be awarded at the end of the Challenge. Check Prizes for details.

The national Bring a Friend Challenge runs from December 1, 2012 – March 17, 2013.

To qualify for prizes:

1. Inviters must out the Bring a Friend Challenge Entry Form (a new form must be used for each new person you invite).

2. The person(s) you invite must take a beginner lesson or lesson package from a professional instructor. Lesson programs are available HERE or at a local venue of choice. Either way, a copy of a receipt, voucher or beginner lift ticket must be uploaded to verify that your friend(s) or family member(s) took the lesson(s). Special January learning programs and basic newcomer information is posted on www.skiandsnowboardmonth.org.

3. Eligibility requires a completed registration entry form and verification.

THANKS for taking the national Bring a Friend Challenge! Our Bring a Friend/Facebook Sweepstakes is going on now through December 31. You can win a pair of HEAD Rev 75 skis with bindings by going to facebook.com/learntoskiandsnowboard. Spread the word about what’s happening in your area. Don’t forget – January is Learn to Ski and Snowboard Month. See www.skiandsnowboardmonth.org.

Vermont Ski Resorts Boast Record Openings

Thursday, December 6th, 2012

By: Sarah Neith, Ski Vermont
December 6, 2012

Vermont Ski Resorts Boast Record Openings

Montpelier, VT

Upgrades in snowmaking paired with ideal temperatures have propelled Vermont ski resorts into a promising early season. After starting the season with the most ski areas open in the country for Thanksgiving, Vermont’s snowguns have launched the resorts into December with nearly 20% open terrain for skiers and riders, the strongest opening since the epic 2008-2009 season.

“We can certainly attribute a successful early season to our expansive 80% statewide snowmaking coverage,” said Ski Vermont President Parker Riehle. “The resorts’ investments in state-of-the-art, highly efficient snowmaking combined with early season snowfall have given us the boost we need to fulfill the pent up demand of skiers and riders.”

Vermont ski areas also boasted some of the earliest openings in the state’s history.  Killington Resort opened for pass-holders in mid-October and for the season on November 5, 2012. Smugglers’ Notch Resort saw its earliest opening in 5 years with more available terrain than in the last four, helping early season lift ticket sales and bookings, which in the last two weeks have been some of the strongest in 3 years.

Burke Mountain had its earliest and most successful opening ever, opening December 1st” said Hannah Collins, Burke’s Marketing Manager. “And with the new upgrades in our snowmaking equipment we were also opening with the most trails that we ever have.”

Jay Peak Resort had its best opening weekend in the resort’s history and that excitement is projecting forward. Jay Peak is averaging a 93% occupancy across all of its lodging properties with most holidays already sold out. Jay Peak and Burke Mountain have invested a combined $1.5 million in snowmaking upgrades in expanded coverage and low-energy snow guns.

Okemo Resort is boasting its earliest opening since 2003 and the fourth earliest in Okemo’s 57-year history. Cold temperatures in early November allowed the resort to open for the 2012-13 season on November 8. Over the summer, Okemo added 42 new HKD Snowmakers SV-10 tower guns to its arsenal. Featuring adjustable water flow levers, nozzle versatility and advanced valving technology, the HKD Snowmakers SV-10 tower guns make snow more efficiently at closer-to-freezing temperatures.

Other investments into snowmaking that have helped propel the success of this early ski season include Bromley’s addition of 60 new permanent energy efficient HKD tower guns and Smugglers’ Notch Resort’s investment of over $1,000,000 adding 150 new high efficiency guns. Stowe Mountain Resort also invested in its state-of-the-art snowmaking operations with 4.7 million dollars in new equipment and upgrades that included 325 HKD tower guns, 150 energy efficient land guns, 16 Super Pole Cat fan guns and seven miles of new snowmaking pipe.

As temperatures drop to seasonal levels this afternoon, Vermont ski resorts are firing up their guns yet again to prepare for another stellar early season weekend. Middlebury College Snow Bowl plans to open for the season on Saturday, December 8th and Bromley Mountain and Burke Mountain will reopen for the public on Saturday as well.

SIMS Snowboards Launches Tom Sims Legacy Fund With SOS Outreach

Thursday, December 6th, 2012

By: SOS Outreach
December 6, 2012

Tom Sims Legacy Fund: Fund To Provide Snowboarding Scholarships to Underprivileged Youth

(DENVER) – Dec. 4, 2012 – SIMS Snowboards is proud to announce the launch of the Tom Sims Legacy Fund in partnership with SOS Outreach, a national nonprofit that works to build character and self esteem among at-risk youth through outdoor adventure sports, to provide snowboarding scholarships to underprivileged kids.

SOS Outreach serves more 5,000 participants annually and the Tom Sims Legacy Fund will create a sustainable annual campaign for the organization dedicated to snowboarding programs. All donations made to SOS through The Tom Sims Legacy Fund will provide scholarships to kids to participate in five-day Learn to Ride programs, which includes five days of professional instruction featuring the SOS Core Value curriculum, lift tickets, as well as equipment rentals and apparel.

“The Fund was not only established to honor the memory of Tom, but to spread the love of snowboarding to anyone and everyone – a pursuit Tom lived day in and day out,” said SIMS brand manager Marc Vitelli. “SOS is the perfect partner to memorialize Tom and his dedication to the sport.”

SIMS Snowboards kicked off the Tom Sims Legacy Fund with a $7,000 donation earlier this year. The initial donation will enable SOS to scholarship more than 150 participants in the program this year alone.

SOS Outreach is honored to be a part of Tom’s legacy through the Tom Sims Legacy Fund,” said Seth Ehrlich, Development Director of SOS Outreach. “We consider Tom and the SIMS brand part of the SOS family, and are proud to play a role in keeping Tom’s dedication and passion alive through our programs.”

SOS works with 5,000 participants annually, operating at 32 ski and snowboard resorts in 15 states, and provides 20,000 program days each year. SOS Outreach focuses on quality, quantity, and duration to ensure success in its programs. Since its inception, SOS Outreach has brought more than 30,000 youth into winter sports. In 2009, the National Ski Areas Association recognized SOS Outreach for bringing more minorities into winter sports than any other single initiative.

For more information about SOS Outreach, visit www.sosoutreach.org.
To donate directly to the Tom Sims Legacy Fund, visit www.givingfirst.org/tomsimslegacyfund.

ABOUT SIMS

SIMS was founded in 1976 by Tom Sims, a true pioneer and world champion of skateboarding and snowboarding, who passed away September 12, 2012, at 61.   Tom had one simple goal in mind when he established the SIMS brand: create the world’s leading Surf, Skate and Snow brand. His extreme dedication and passion for developing his brand allowed him to confidently progress into uncharted territory and turn his visions into a successful reality. Since then, SIMS has revolutionized the sports of skateboarding and snowboarding with forward thinking concepts, product innovations and an amazing list of pro riders that have all helped in growing and progressing the brand. As the first established snowboard brand, the philosophy of SIMS has always been simple, build product for skateboarders and snowboarders that delivers function, performance and most importantly fun. The SIMS brand is managed by Collective Licensing International (CLI) based in Englewood, Colo. www.collectiveintl.com

ABOUT SOS OUTREACH

SOS Outreach is a national youth development non-profit which utilizes adventure sports to engage at-risk students in long-term mentorship relationships. The SOS curriculum encourages responsibility, self-confidence, service, and leadership skills by instilling five core values: courage, discipline, integrity, wisdom, and compassion. Since 1993, the organization has inspired positive decision making for healthy and successful lives. www.sosoutreach.org

Athlete Limelight: JESSIE DIGGINS

Tuesday, November 27th, 2012

By: SIA
November 27, 2012

“Nordic Skiing is my job, and an athlete is who I am down to my core. I am thankful for every race and training opportunity, and having the chance to share and inspire others. I’m excited to continue this career in the hope of standing on the Olympic Podium with my teammates, and I believe with all my heart that this goal is attainable.” – Jessie Diggins.

The 2011/2012 season was a tremendous breakthrough for her, as she started her season racing in the U.S. on the SuperTour and NorAm circuit, and won 9 out of 11 races, then swept Nationals and won the U.S. title in all four races. After flying across the pond in January to compete the rest of the season on the World Cup, Jessie sJessie Digginscored points for the U.S. (placed in the top-30) in 10 races, and placed in the top-10 in 5. Her best finishes included Silver Medal in the skate team sprint in Italy with Kikkan Randall; qualifying first in the Moscow skate sprint then placing 6th in the heats; and finishing 5th in a 10km skate in Rybinsk, Russia. Jessie was the youngest female skier to qualify for the World Cup finals, where she placed 15th overall and ended the season making the distance red group (top-30 in the world) and was ranked 34th in the overall World Cup points. But the best part of her season was being part of such a strong women’s team that made history numerous times; first team sprint podiums, first team sprint podium with Canada on the steps as well, and first top-5 in a relay. The success of the season led to Jessie Diggins’ nomination to the USST’s A-team this spring, and left her fired up to train hard and contribute as much as she possibly can to team USA in the upcoming season!

“I think Nordic Skiing in the U.S. has been getting better and better and I see us being serious medal threats in the next Olympics”, said Jessie. “We had a number of historic finishes last season and the whole team has been training hard all summer and looking really strong!”

Q&A – Snapshot with Jessie Diggins

  1. The area I learned to ski at was Willow River State Park when I was 2 years old
  2. I can’t live without: A little adrenaline now and then!
  3. My favorite cuisine is: Anything not too spicy
  4. When I’m not Nordic skiing, you can find me: Reading, cooking with my teammates, exploring whatever town I’m in at the moment
  5. My favorite movie of all time is without question: Oh, that’s hard…I love feel-good movies like Miracle on Ice
  6. Who/What inspires you? My teammates and coaches; we all are working towards the same goals as a team and we’ve always got each other’s back!
  7. Who are your sponsors? Salomon – skis, boots, bindings. Other Sponsors: One Way poles, Rudy Project glasses/helmet, and headgear sponsor is Slumberland Furniture.
  8. Favorite:
    a. Bands:
    Lady Gaga, the Lumineers, Robyn, Maroon 5
    b. Books:
    The Help, Angels and Demons, the Golden Compass
    c. Vacation Spots:
    Anywhere with a beach and huge waves!
  9. Last words/inspiration to youth: “Cross Country Skiing is a lifetime sport that is super fun. You can play games on skis, go as fast as you’d like, hit jumps, go uphill, across flats and down hills. There are no limits!”

I Ride Park City 2013: Episode One

Tuesday, November 27th, 2012

By: TransWorld Snowboarding
November 27, 2012

Shot and Edited: Pat Fenelon

Additional filming: The Big Jerm

I Ride Park City is back! Park City Mountain Resort is up and running for the season, and the usual cast of dudes are already out there killing it. Episode One features riding from Mike Rav, Sam Taxwood, Blake Geis, Alex Sherman, Chris Grenier, Zak Hale, Griffin SeibertBode Merrill, Blake Paul, Spencer SchubertScotty Stevens, and more. And remember, this is video is just from opening week. It’s getting better and better every day!

To see more from IRPC just click HERE

irpc_1_video_thumb_scott_stevens_rob_mathis
Scott Stevens. PHOTO: Rob Mathis

Lil Wayne Honors Sarah Burke with Tommy Burke Trukfit T-shirt

Tuesday, October 30th, 2012

By: Freeskier Magazine
October 30, 2012

In June of this year, Lil Wayne launched TRUKFIT, a skateboard-inspired clothing brand that boasts the tagline, “Whether you ride a skateboard, make music or create art, TRUKFIT outfits your lifestyle.” This month, TRUKFIT unveiled the “Tommy Burke” T-shirt, honoring Sarah Burke. The T-shirt features TRUKFIT’s “Tommy” cartoon character rocking ski gear, and sporting a collection of gold medals around his neck.

Speaking with ESPN following last week’s Dew Tour stop in San Francisco, Wayne said: “I never met Sarah, but I respected her and wanted to honor her. She deserved it. She deserved a whole lot more, but this is what I could do.” Wayne regards Sarah as one of his favorite athletes.

The shirt comes in black and white, and costs $37. Net proceeds from the sale of the T-shirt benefit the Sarah Burke Foundation, which was established to honor Sarah’s legacy and to promote the ideals she valued and embodied. The shirt is currently only available in 2XL and 3XL sizes; for those of you who prefer oversized T’s, you’re in luck. Smaller ladies who want to buy the Tommy Burke might consider using the shirt as slumber party attire.

To get the shirt, follow this link.

Arapahoe Basin opens for business, kicks off 2012/13 ski season in North America

Tuesday, October 23rd, 2012

By: Henrik Lampert
Freeskier Magazine
October 23, 2012

Two days ago, Arapahoe Basin announced to the world that they would officially open for business on Wednesday, October 17, 2012—today—kicking off the 2012/13 ski season in North America. The announcement put to rest the highly anticipated question, “Who will open first this year—Loveland Ski Area, or Arapahoe Basin?” and simultaneously put a light at the end of the tunnel that is a summer’s worth of misery for many diehard skiers in Colorado.

Last night, I placed my skis, poles and boots at the front door, and laid out my ski clothing on the floor of my bedroom. I thought to myself, “Is this really happening right now?” Just a few days prior, I’d been enjoying the 75 degree weather here in Boulder, CO, hiking, biking… still clinging to the long, wonderful days of summer.

When the alarm sounded at 5:45 a.m. this morning, it still hadn’t fully hit me—”We’re going skiing today?” Even as I hopped into my long underwear and tossed my goggles and gloves into my pack and loaded up the car, it all seemed a bit foreign. Coming off of a dismal 2011/12 winter season, perhaps I’d forgotten what lay in store an hour and 30 minutes up I-70.

It didn’t take the full hour and 30 before I remembered. Near Georgetown, the temperature dropped to a balmy 15 degrees Fahrenheit and we encountered ice on the road. Moments later, we passed a truck jackknifed across the eastbound lanes, forcing a full closure of the interstate, surely spoiling the morning for travelers headed toward Denver. Then, of course, a bit of precipitation froze on the blades of my windshield wipers. With each spray of the icy blue antifreeze, the blades whooshed past without effect, the antifreeze then ironically freezing to the window, making it a bitch to see the car that was now braking, just up ahead. And I don’t intend for you to take pity on me. That’s not the moral of this story. The point is: This is it, baby! That very moment, my mind filled with memories of winter’s great adventures. The “getting there” is always a pain—and I thought to myself, “And it’s always worth it.”

After a slow ascent and descent over Loveland Pass (man, I really need to get some snow tires), we pulled into the parking lot at A-Basin just after 8:00 a.m. Already, a line had formed by the Black Mountain Express—Summit County’s infamous “Nate Dogggg” at the front of the queue, ready to claim Colorado’s first chair for the 17th straight year.

READ MORE

Burtongirls.com Gets a Makeover with a Completely New Site Design

Thursday, October 4th, 2012

By: Snowboarder Magazine
October 4, 2012

Burtongirls.com Gets a Makeover with a Completely New Site Design

BURLINGTON, VT (October 3, 2012) Burton Snowboards today unveiled a brand new version of burtongirls.com – the online community exclusively created by women for women. Completely redesigned on every level, burtongirls.com is now loaded with more tools, content and features than ever, all aimed at sharing the snowboarding lifestyle.

“Burtongirls.com is a place where women and girls can experience the snowboard culture through fun, inspiring and creative content,” stated Burton President Donna Carpenter. “Our hope is to not only inspire our existing global audience of girls who love snowboarding, but also to attract a new demographic of girls to the brand through compelling and relevant year-round content that speaks to them.”

Every aspect of the burtongirls.com website has been thoughtfully restyled for this year, with a cool new platform of reinventing itself for each specific season year-round (fall, winter, spring, summer). The fall edition is live now and packed with content and photos inspired by autumn foliage, food and activities. Check out this beautiful launch video and digital lookbook featuring pro snowboarders and burtongirls.com contributors Hannah Teter, Kimmy Fasani and Gabi Viteri to get a taste. Also new for this year is a ‘Contributor Picks’ section, where contributors will share a round-up of their favorite clothes, accessories, music, movies, books and more for each current season. And finally, new on the site is an interactive shopping tool where girls can shop the styles right from the lookbook itself.

And that’s just what’s new. Coming back for the second year are some of the best parts of burtongirls.com, which include the content sections entitled ‘Snowboarding’, ‘Travel’, ‘Health & Beauty’, ‘Style & Culture’ and ‘Après’. Also returning are many of the same amazing contributors who will provide content to the site year-round. First up is a group of contributors called ‘Burtonistas’ from the world of fashion, entertainment and snowboarding who include actress Joy Bryant, model Noot Seear and DJ Jasmine Solano to name a few. Then there is a group of contributors called ‘The Team’, which is made up of Burton pro riders Kelly Clark, Hannah Teter, Gabi Viteri, Kimmy Fasani and more. And rounding out the contributor roster is the ‘Inner Voice’ group, featuring a passionate group of women who work at Burton.

“If you’re a world traveler, foodie, daredevil, music lover, fashion lover, snowboard enthusiast or if you’re inspired by any of the above, then burtongirls.com is for you,” said burtongirls.com returning contributor and DJ, Jasmine Solano. “Checking out the posts, contributor picks and Instagram feed on burtongirls.com makes you feel like you’re hanging with your girls and getting all their insider tips. I love it!”

Finally, burtongirls.com features many new site upgrades all focused on user experience, including a new search tool, improved navigation, and a responsive design across desktop, tablet and mobile. The site also allows girls to follow burtongirls.com via dedicated Facebook, Twitter, Pinterest and Instagram accounts, as well as share content via their own social media feeds.

Head to burtongirls.com to see what’s new for fall. And also be sure to check out

Burton Girls on facebook.com/BurtonGirls13, twitter.com/burtongirls, pinterest.com/burtongirls13 and @burtongirls on Instagram.

Athlete Limelight: Jeremy Jones

Tuesday, October 2nd, 2012

By: SIA
October 2, 2012

“I AM INSPIRED BY THE MOUNTAINS. I HAVE SHAPED MY LIFE AROUND THE MOUNTAINS…” JEREMY JONES

Jeremy Jones is widely regarded as one of the best big mountain snowboarders in the world. Nine times voted “Best Big Mountain Rider of the Year” by Snowboarder Magazine and has starred in over fifty snowboard movies worldwide, including 2010’s “Deeper”. Jeremy was named “2010 Action Sports Athlete of the Year” at X Dance and is the Founder and CEO of Jones Snowboards. Jeremy also founded Protect Our Winters to unite the winter sports community against climate change. Jeremy has appeared frequently in worldwide media including Outside Magazine and TV, Men’s Journal, ESPN, Fox News, NBC and National Geographic. Last weekend in Aspen, CO at #TheMeeting8, Jeremy introduced his new film Further. Everyone turned out to see what Jeremy Jones put together.

Who are your sponsors? What model board do you ride?
As the owner of Jones Snowboards, I’m constantly evolving by testing new boards but my go-to board would have to be the Mission 161 or Flagship 161. Other sponsors: O’Neill, POC, Swatch, Cliff Bar, Contour, Sanuk, Karakorum, Now, Jones Snowboards

Q&A- Snapshot with Jeremy Jones:
1. The mountain I learned to ride on was: Stowe, VT when I was 9 years old
2. I can’t live without: The outdoors
3. My favorite food is: Raw Fish
4. When I’m not riding, you can find me: With my family in Truckee, CA or at the beach
5. My favorite movie of all time is without question: Big Wednesday
6. Who/What inspires you? I am inspired by the mountains. I have shaped my life around the mountains and they continue to inspire me.
7. Favorite:
a. Bands: Bob Dylan, Mumford & Sons, Damian Marley
b. Books: The Last Child in the Woods by Richard Louv
c. Vacation Spots: The ocean; I grew up near the ocean. It balances me out.