Vail Becomes New Home Of Burton US Open

By:
TransWorld Business
July 30, 2012

After 27 years at Vermont’s Stratton Mountain Resort, Burton is moving the US Open, the longest running snowboard comp in the world, out west to Vail Mountain Resort in Colorado. The competition’s new venue will make its debut beginning with the 31st edition of the Open, to be held February 25-March 2, 2013.

In accordance with the US Open’s big move from its home mountain of Stratton, Vail and Burton have teamed up to give the event a new feel and vibe that, while staying true to the competitive aspect of the event, aims to make the US Open experiential not only for the riders competing, but for spectators as well.

Greg Dacyshyn, Chief Creative Officer at Burton, elaborated on the new direction Burton hopes to take the US Open: “We really feel like we want to take this event to the next level and really show everyone what snowboarding is all about,” Dacyshyn said at a Burton and Vail hosted tour of the new venue that took place over Wednesday, July 25 through Friday, July 27.

Indeed, touring both the Vail Village and getting up on the mountain itself on July 26-27 to check out what Vail and Burton have brewing for the competition’s Vail debut showed no shortage of plans to revamp the event. The competition course itself will, at least for the first few years at Vail, consist of a halfpipe and slopestyle course that will neighbor one another on Vail’s Golden Peak zone.

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