Archive for October, 2012

Lil Wayne Honors Sarah Burke with Tommy Burke Trukfit T-shirt

Tuesday, October 30th, 2012

By: Freeskier Magazine
October 30, 2012

In June of this year, Lil Wayne launched TRUKFIT, a skateboard-inspired clothing brand that boasts the tagline, “Whether you ride a skateboard, make music or create art, TRUKFIT outfits your lifestyle.” This month, TRUKFIT unveiled the “Tommy Burke” T-shirt, honoring Sarah Burke. The T-shirt features TRUKFIT’s “Tommy” cartoon character rocking ski gear, and sporting a collection of gold medals around his neck.

Speaking with ESPN following last week’s Dew Tour stop in San Francisco, Wayne said: “I never met Sarah, but I respected her and wanted to honor her. She deserved it. She deserved a whole lot more, but this is what I could do.” Wayne regards Sarah as one of his favorite athletes.

The shirt comes in black and white, and costs $37. Net proceeds from the sale of the T-shirt benefit the Sarah Burke Foundation, which was established to honor Sarah’s legacy and to promote the ideals she valued and embodied. The shirt is currently only available in 2XL and 3XL sizes; for those of you who prefer oversized T’s, you’re in luck. Smaller ladies who want to buy the Tommy Burke might consider using the shirt as slumber party attire.

To get the shirt, follow this link.

Arapahoe Basin opens for business, kicks off 2012/13 ski season in North America

Tuesday, October 23rd, 2012

By: Henrik Lampert
Freeskier Magazine
October 23, 2012

Two days ago, Arapahoe Basin announced to the world that they would officially open for business on Wednesday, October 17, 2012—today—kicking off the 2012/13 ski season in North America. The announcement put to rest the highly anticipated question, “Who will open first this year—Loveland Ski Area, or Arapahoe Basin?” and simultaneously put a light at the end of the tunnel that is a summer’s worth of misery for many diehard skiers in Colorado.

Last night, I placed my skis, poles and boots at the front door, and laid out my ski clothing on the floor of my bedroom. I thought to myself, “Is this really happening right now?” Just a few days prior, I’d been enjoying the 75 degree weather here in Boulder, CO, hiking, biking… still clinging to the long, wonderful days of summer.

When the alarm sounded at 5:45 a.m. this morning, it still hadn’t fully hit me—”We’re going skiing today?” Even as I hopped into my long underwear and tossed my goggles and gloves into my pack and loaded up the car, it all seemed a bit foreign. Coming off of a dismal 2011/12 winter season, perhaps I’d forgotten what lay in store an hour and 30 minutes up I-70.

It didn’t take the full hour and 30 before I remembered. Near Georgetown, the temperature dropped to a balmy 15 degrees Fahrenheit and we encountered ice on the road. Moments later, we passed a truck jackknifed across the eastbound lanes, forcing a full closure of the interstate, surely spoiling the morning for travelers headed toward Denver. Then, of course, a bit of precipitation froze on the blades of my windshield wipers. With each spray of the icy blue antifreeze, the blades whooshed past without effect, the antifreeze then ironically freezing to the window, making it a bitch to see the car that was now braking, just up ahead. And I don’t intend for you to take pity on me. That’s not the moral of this story. The point is: This is it, baby! That very moment, my mind filled with memories of winter’s great adventures. The “getting there” is always a pain—and I thought to myself, “And it’s always worth it.”

After a slow ascent and descent over Loveland Pass (man, I really need to get some snow tires), we pulled into the parking lot at A-Basin just after 8:00 a.m. Already, a line had formed by the Black Mountain Express—Summit County’s infamous “Nate Dogggg” at the front of the queue, ready to claim Colorado’s first chair for the 17th straight year.

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Burtongirls.com Gets a Makeover with a Completely New Site Design

Thursday, October 4th, 2012

By: Snowboarder Magazine
October 4, 2012

Burtongirls.com Gets a Makeover with a Completely New Site Design

BURLINGTON, VT (October 3, 2012) Burton Snowboards today unveiled a brand new version of burtongirls.com – the online community exclusively created by women for women. Completely redesigned on every level, burtongirls.com is now loaded with more tools, content and features than ever, all aimed at sharing the snowboarding lifestyle.

“Burtongirls.com is a place where women and girls can experience the snowboard culture through fun, inspiring and creative content,” stated Burton President Donna Carpenter. “Our hope is to not only inspire our existing global audience of girls who love snowboarding, but also to attract a new demographic of girls to the brand through compelling and relevant year-round content that speaks to them.”

Every aspect of the burtongirls.com website has been thoughtfully restyled for this year, with a cool new platform of reinventing itself for each specific season year-round (fall, winter, spring, summer). The fall edition is live now and packed with content and photos inspired by autumn foliage, food and activities. Check out this beautiful launch video and digital lookbook featuring pro snowboarders and burtongirls.com contributors Hannah Teter, Kimmy Fasani and Gabi Viteri to get a taste. Also new for this year is a ‘Contributor Picks’ section, where contributors will share a round-up of their favorite clothes, accessories, music, movies, books and more for each current season. And finally, new on the site is an interactive shopping tool where girls can shop the styles right from the lookbook itself.

And that’s just what’s new. Coming back for the second year are some of the best parts of burtongirls.com, which include the content sections entitled ‘Snowboarding’, ‘Travel’, ‘Health & Beauty’, ‘Style & Culture’ and ‘Après’. Also returning are many of the same amazing contributors who will provide content to the site year-round. First up is a group of contributors called ‘Burtonistas’ from the world of fashion, entertainment and snowboarding who include actress Joy Bryant, model Noot Seear and DJ Jasmine Solano to name a few. Then there is a group of contributors called ‘The Team’, which is made up of Burton pro riders Kelly Clark, Hannah Teter, Gabi Viteri, Kimmy Fasani and more. And rounding out the contributor roster is the ‘Inner Voice’ group, featuring a passionate group of women who work at Burton.

“If you’re a world traveler, foodie, daredevil, music lover, fashion lover, snowboard enthusiast or if you’re inspired by any of the above, then burtongirls.com is for you,” said burtongirls.com returning contributor and DJ, Jasmine Solano. “Checking out the posts, contributor picks and Instagram feed on burtongirls.com makes you feel like you’re hanging with your girls and getting all their insider tips. I love it!”

Finally, burtongirls.com features many new site upgrades all focused on user experience, including a new search tool, improved navigation, and a responsive design across desktop, tablet and mobile. The site also allows girls to follow burtongirls.com via dedicated Facebook, Twitter, Pinterest and Instagram accounts, as well as share content via their own social media feeds.

Head to burtongirls.com to see what’s new for fall. And also be sure to check out

Burton Girls on facebook.com/BurtonGirls13, twitter.com/burtongirls, pinterest.com/burtongirls13 and @burtongirls on Instagram.

Athlete Limelight: Jeremy Jones

Tuesday, October 2nd, 2012

By: SIA
October 2, 2012

“I AM INSPIRED BY THE MOUNTAINS. I HAVE SHAPED MY LIFE AROUND THE MOUNTAINS…” JEREMY JONES

Jeremy Jones is widely regarded as one of the best big mountain snowboarders in the world. Nine times voted “Best Big Mountain Rider of the Year” by Snowboarder Magazine and has starred in over fifty snowboard movies worldwide, including 2010’s “Deeper”. Jeremy was named “2010 Action Sports Athlete of the Year” at X Dance and is the Founder and CEO of Jones Snowboards. Jeremy also founded Protect Our Winters to unite the winter sports community against climate change. Jeremy has appeared frequently in worldwide media including Outside Magazine and TV, Men’s Journal, ESPN, Fox News, NBC and National Geographic. Last weekend in Aspen, CO at #TheMeeting8, Jeremy introduced his new film Further. Everyone turned out to see what Jeremy Jones put together.

Who are your sponsors? What model board do you ride?
As the owner of Jones Snowboards, I’m constantly evolving by testing new boards but my go-to board would have to be the Mission 161 or Flagship 161. Other sponsors: O’Neill, POC, Swatch, Cliff Bar, Contour, Sanuk, Karakorum, Now, Jones Snowboards

Q&A- Snapshot with Jeremy Jones:
1. The mountain I learned to ride on was: Stowe, VT when I was 9 years old
2. I can’t live without: The outdoors
3. My favorite food is: Raw Fish
4. When I’m not riding, you can find me: With my family in Truckee, CA or at the beach
5. My favorite movie of all time is without question: Big Wednesday
6. Who/What inspires you? I am inspired by the mountains. I have shaped my life around the mountains and they continue to inspire me.
7. Favorite:
a. Bands: Bob Dylan, Mumford & Sons, Damian Marley
b. Books: The Last Child in the Woods by Richard Louv
c. Vacation Spots: The ocean; I grew up near the ocean. It balances me out.