Archive for March, 2013

“Why I Love to Ski/Ride” Video Contest Winner Keith Korchok Wins Warren Miller Entertainment Award of Excellence

Tuesday, March 26th, 2013

LAKEWOOD, Colo. (March 25, 2013) —Selected from 17 entries submitted from around the United States, Keith Korchok’s video “Something from Nothing” won the “Why I Love to Ski and Ride” Video Contest, held in conjunction with the Learn to Ski and Snowboard Month/Bring a Friend initiative, earning Krochok the Warren Miller Entertainment (WME) Video Award of Excellence.

Korchok’s entry is a personal story about what motivated his twin brother and him to create a neighborhood terrain park in Saltsburg, Penn. so they could enjoy and share their passion for snowboarding. The brothers regularly snowboard at the nearby Seven Springs in Somerset.

Senan Gorman, chief creative guy for North Pole Design, Halley O’Brien, independent videographer and Tom Horrocks, marketing director for SnoCountry judged the “Why I Love to Ski and Ride” Video Contest entries based on how they demonstrated the exhilaration of skiing and snowboarding and inspired others to participate.

Korchok’s prize included a selection of WME videos, a $500 gift certificate from skis.com, a jacket from The North Face and a subscription to Transworld Snowboarding. Korchok’s work will be recognized during the Marketing Awards ceremony on May 2 at the NSAA national conference in Palm Springs, Calif.

Finalists included Dustin Hinde, of Telluride, Colo. for his video “Wish You Were Here” and Jana Rogers of Bend, Ore. for “Jana and Elana.” They each won a jacket from The North Face, a selection of WME videos and a subscription to either SKI or Transworld Snowboarding.

Chip Lunsford of Atlanta, Ga. and Logan Fields of Manhattan Beach, Calif. received Honorable Mentions for their respective videos, “I Have a Dream” and “Freeride.”

All video submissions are available on YouTube.

A special thanks to sponsors Warren Miller Entertainment, The North Face, SKI and Transworld Snowboarding, skis.com and the National Ski Areas Association.

CONTACT: Mary Jo Tarallo, 202-431-6950; lifes2shortmjt@gmail.com

Why Every Entrepreneur Needs a Snowboard

Thursday, March 21st, 2013

By: Forbes
March 21, 2013

It’s the thrill of fresh powder and icy winds, the rush of going 40mph down a sheer slope as the challenge of an entire mountainside opens up before you. It’s the racing of your heart and the blood pumping in your veins, with one foot fixed in fear and the other carving in delight.

I’m talking about snowboarding of course, but I’m also making a point about becoming an entrepreneur. Having just returned from some time away on the ice with my family, I’ve come to realize whether you are shreddin powder or running your own business, both boil down to the same principles in the end.

It often begins with doubt. Most people step off that snow lift for the first time and stare down in awe at the sheer expanse of ice that awaits them. Their feelings race from excitement to fear and back again, as there’s nothing between them and the journey ahead except the board and their brains. It’s the same when you start your own business and the sudden realization that everything rests on no one’s shoulders but your own. Just as in snowboarding you will fall the first time, the second time and probably the third and fourth time as well. Even with experience, you know you will inevitably fall again- It’s never a question of ‘if’, but ‘when’, both on and off the snow.

After those first few falls, chances are people are going to be dismayed or even angry. Whether it’s wiping out on the ice or the business loses a client-it’s only natural to feel dejected. A funny thing happens if they dig in and keep persisting: they starting gaining perspective. Best of all, doubt fades to be replaced with experience, the kind of practical knowledge only real bruises can teach. Confidence grows as they begin hitting those turns and reaching their business targets as it all starts coming together. They might fall again, but now we’ve got our previous wins to put them into the right perspective.

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ATHLETE LIMELIGHT: KEELY KELLEHER

Wednesday, March 13th, 2013

By: Snowlink
March 13, 2013

Featured in Warren Miller’s Flow State, the 2010 World Cup Super G winner also founded the first North American ski racing camp for girls

Keely has had a love affair with going fast on her skis since before she can remember. She has spent 22 years ski racing, 8 of which were on the U.S. Ski Team. Specializing in the speed events, Keely raced competitively on the World Cup speed circuit scoring regularly and winning the 2010 National Super G title. In 2011 she founded the first ski racing camp for girls in North America, based around the mission to coach, inspire and empower girls through ski racing and big mountain skiing.

Recently, Keely has transitioned from ski racer to big mountain skier. Last year she was a featured athlete in Warren Miller’s 2012 Flow State. She is also involved with the Shelly Glover Sports Foundation and Climate Reality Project.

Keely’s sponsors: Tecnica (Inferno 130) boots & Blizzard Skis (Scout 185 or Dakota 177), Shred Optics, and Slytech Protection.

Q&A:

1. The mountain I learned to ski on was: Big Sky, Montana when I was 2 years old.

2. I can’t live without: Giving back

3. My favorite cuisine is: Biscuits and gravy

4. When I’m not skiing, you can find me: On the river in my kayak

5. My favorite movie of all time is without question: Rudy

6. Who/What inspires you? My family, friends and Daron Rahlves

7. Favorite:

  1. Bands: Trampled by Turtles, Of Monsters & Men, & Devil Makes Three
  2. Books: Unbroken by Laura Hildenbrand
  3. Vacation Spots: My backyard in Montana