Archive for August, 2014

Sugarbush Resort Launches $99 Midweek Season Pass for Baby Boomers

Tuesday, August 19th, 2014

By: Sugarbush Mountain
August 19, 2014

Win Smith, president and majority owner of Sugarbush Resort in Vermont, turned sixty-five this month. To celebrate, Smith is giving a birthday present to his generation by launching a season pass product targeted at skiers and riders sixty-five and older. The Boomer Midweek Pass is a $99 midweek non-holiday season pass to Sugarbush, offering access to two mountains, 111 trails, and 16 lifts. That’s a deal even the AARP can get excited about.

A generation ago, turning sixty-five meant retirement, Medicare, and a slower pace. Smith disagrees with that notion. “When my AARP card came in the mail, I threw it in the trash. So did my friends. We do not consider ourselves ‘retired people.’ We are entering the prime years of life.”

Sugarbush, under Smith’s leadership, sees an opportunity. Many baby boomers are active travelers who have achieved a certain level of success. And they are at a place professionally and personally where they exert more control over their schedules, and can enjoy more leisure time.

The sixty-five-plus crowd, whether pursuing a second career, reaping the benefits of a more relaxed work schedule, or having officially retired, actually has the ability to ski midweek. And the midweek non-holiday experience at Sugarbush is a very desirable one: The slopes are quiet, the groomed runs can last through late morning, and the restaurants have a steady purr instead of a low roar. Smith’s $99 Boomer Midweek pass is such a great deal, it makes it easy to justify the spend.

Smith, a former president of Merrill Lynch International who found a second career in Sugarbush, skis approximately one-hundred days a season, “If I were skiing with the Boomer Midweek Pass, skiing at Sugarbush would cost me less than $1 a day.”

Not everyone in this crowd has as much energy as Smith—who also published a book recently on his experience at Merrill Lynch. However, a limited season pass for $99, when lift ticket window rates hover close to $90, makes a lot of sense.

VOLCOM LAUNCHES TRUE TO THIS VIDEO SERIES AROUND NEW BRAND MESSAGE

Thursday, August 14th, 2014

K2 Skis Partners with Slopestyle Phenom Maggie Voisin

Wednesday, August 13th, 2014

By: K2 Skis
August 13, 2014

Impressive 2014 season lands Voisin a spot on K2’s elite pro team

Seattle, Wash. (Aug. 13, 2014) – Ski industry leader K2 Skis is proud to announce that slopestyle superstar Maggie Voisin will be joining the K2 family. Voisin is the future of freeskiing; at just 15 years old she is already one of the top women slopestyle skiers in the world. Now that Voisin has teamed up with K2 she will have both the support and the innovative ski technology she needs to continue progressing the sport.

“I am extremely excited to have Maggie join the K2 family and the Ski Alliance,” said Alyssa Clark, K2 Skis’ Marketing Coordinator and Women’s Ski Team Manager, who grew up in the same small Montana town as Voisin. “Not only does she exceed her age with her talent on snow, Maggie is also very mature for being just fifteen. She has a carefree, fun personality, which is a necessary ingredient to being a part of the K2 crew. There are big things to come from Maggie and we couldn’t be more stoked to support her on her journey!”

Maggie Voisin, who grew up in Whitefish, Mont., began her ski career as part of the local race team at Whitefish Mountain Resort. Pressure from her brother led Maggie to change her focus to freestyle, and since she made the switch she has accumulated an impressive number of major awards while garnering international recognition.

When Voisin arrived on the freestyle skiing scene two years ago she immediately made waves by winning the women’s slopestyle competition at the 2013 Association of Freeskiing Professionals World Championships in Whistler, B.C. Her first competitive season was so impressive that ESPN named her Rookie of the Year in 2013. During Voisin’s 2014 season she became the youngest skier to ever medal at the X Games when she took home the silver in slopestyle. Voisin was named to the inaugural U.S. Olympic slopestyle team, and if not for an ankle injury that sidelined her during the games she would have been the youngest American to compete in the Olympics since 1972.

“I couldn’t be happier to be joining an amazing company like K2,” said Maggie. “They have always shown a really strong commitment to women’s skiing and I absolutely love their skis. I can’t wait to get my new K2 gear on the snow this season!”

About K2 Skis
Seeking fun through innovation since 1962, K2’s all-mountain philosophy and technological advancements continue to lead the ski industry. Whether in the park and pipe, on resort groomers or deep in the backcountry, K2 is all about having fun while skiing the entire mountain. The brand’s progressive ingenuity and comprehensive approach to maximizing skiers’ experiences and performance in any condition is evident throughout its collection of award-winning products that not only include skis, but also ski boots, helmets, goggles and backcountry safety tools. For more information on K2’s latest ski products, dealers and team activities, visit K2skis.com.