Archive for the ‘Snowboarding’ Category

VOLCOM LAUNCHES TRUE TO THIS VIDEO SERIES AROUND NEW BRAND MESSAGE

Thursday, August 14th, 2014

Snowboard Sustainability – Made in Vermont

Thursday, April 24th, 2014

By: Roger Lohr
April 24, 2014

Burton Snowboards in Burlington, VT is working to make snowboarding sustainable well into the future. Burton is the dominant snowboard product company, and this commitment to sustainability can be an example for other businesses in the snow-sports world to emulate.

Two fronts for sustainable efforts include an environmental focus on the full impact of Burton’s operations such as product design, development, manufacturing, packaging, and shipping, and a social focus on the people who support Burton, including factory workers, employees, dealers, riders, and communities.

The environmental focus is generally known in the world of business where each decision takes root with an eco-influence. Since 2008, Burton has focused on improving not just the use of sustainable materials, but the process as a whole. From the production of snowboards and outerwear to luggage and apparel, Burton incorporates a sustainable perspective everywhere possible.

For example, recycled plastic bottles are transformed into pellets spun into thread to create fabric. The bluesign Restricted Substance List has been applied across all Burton factories and product teams are working to get as many bluesign-approved fabrics as possible into Burton lines in future seasons.

In 2012, Burton unveiled an enhanced manufacturing code of conduct and an extensive restricted substances list associated with the company’s finished goods factories and key materials suppliers. Audits of Burton suppliers are now being conducted to evaluate and address Burton’s social and environmental compliance with applicable global regulations and industry “best practices.” A social compliance policy is in place that ensures contracted factories uphold Burton’s standards and meet targets for continuous improvement, and supplier contract clauses deal directly with working conditions.

Ali Kenney, Burton’s global sustainability director commented “We’re seeing great progress throughout our supply chains. We’ve been able to reduce packaging dramatically, we have factories all over the world collaborating with us on an environmental facilities assessment, and we even have factories coming to us with new ideas around sustainability.” Burton has also included an employee-run environmental committee dubbed EPIC (Environmental Protection, Integrity, Conservation) that focuses on fun ways to improve the company’s impact on the environment.

Burton has placed in the top two spots in the Vermont alternative-commuting challenge and has received the silver ranking for a Bicycle Friendly Business by a national bicycle organization. The facility has showers, a secure bike shelter called “The Wheelhouse” and 15 loaner bikes for anyone to use around town. Community-building experiences, like free bagels for alternative commuters, group rides to work, and an annual competition for the most creative commute encourage, green commuting. A partnership with the local transportation agency offers free bus passes to all employees. Carpoolers get preferred parking with the slogan “Two or more, closer to the door. Carpool, fool.”

There are 18 composting and recycling stations throughout Burton’s headquarters and a group sorts through all of it to determine the progress toward zero waste and educate employees. Organic vegetable plots are available on site for employees, who want space to grow their own. More than 6% of all employees tend plots.

In the mornings, Burton employees are offered complimentary organic fruit from a local food co-op and organic coffee and espresso from a Vermont coffee roaster. They’ve also partnered with a local company that supplies locally made organic hand soaps to employees.

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How to Store and Protect Your Skis/Snowboard in the Off-Season

Monday, March 24th, 2014

By: Willi’s Ski Shop
March 24, 2014

One of the most common questions we field around this time of year is how to properly care for and store ski equipment in the off-season. This is an important topic as it has an impact on the condition of your skis before your fall tune up, as well as the longevity of your equipment in general.   In this post we will cover where you should store your gear, how you should prep it for storage and why it is important to do so.

What is a Summer Tune Up?

Willi’s will complete any repairs that are needed, grind your base, sharpen the edges and apply a summer wax. A summer wax is when we melt wax onto your skis/snowboard and completely coat the base/edges. Unlike a typical wax we DO NOT remove the excess. It is instead left on your base as a protective barrier against drying out, corrosion and dirt. In the fall come back to see us (and check out all the cool new stuff we’re getting in!) to have the excess wax removed from your skis. There is no additional charge aside from the original summer tune and you will be ready to head out on the hill!

Why Do I Need a Summer Tune Up?

Preventative maintenance is an essential part of making sure your winter gear lasts a long time. Keeping the edges rust free and preventing the base from drying out will help ensure your equipment has a long happy life. Dry bases can be ground down to fresh material and rust can be removed from your edges, however pitted or deep rust may not all be able to be removed. Also any rust on the edges means we will have to grind your edges more than we would have to for a normal sharpening. The same goes for an overly dry or worn base. If we need to grind a thicker layer of material away, ultimately it will shorten the life of your skis/snowboard. The best way to ensure longevity of your equipment is to make sure that you are taking measures to protect it during the off-season, as well as during the winter!

Where Should You Store Your Skis/Snowboard?

Ski/Snowboard storage location is an important part of the equation when it comes to keeping your equipment in the best condition possible. Ideally you want to keep your gear somewhere inside your house, in an area that is both temperature and moisture regulated. A cool dry place such as a bedroom, coat closet, or displayed in your man cave are great locations. You want to avoid leaving your gear in a garage, attic, shed, backyard or unfinished basement. These types of locations will not adequately protect your gear from rust and other issues that may result from too much moisture. If a storage location is too hot, it can lead to de-lamination of your skis or snowboard by heating up the glue that binds all the layers of the gear together.

Ski Storage Do-Dont

 How?

Another frequently asked question about off-season storage is how to store your gear. The first item to address on that topic is should your equipment be standing up or lying down. Either way is actually fine! If you want to lay your skis/snowboard down and slide it under the bed, that is a perfectly acceptable solution. If you would like to stand them up in the corner of your bedroom or in your closet that is also a great way to store them. The main trick is to make sure that your gear is not covered up by piles of boxes, other sports equipment or anything else that may bend the skis/snowboard out of shape.

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A Snowboarding Event You’ve Never Seen Before

Tuesday, March 4th, 2014

By: Larry Earvin
March, 4, 2014

red-bull-event-imageRed Bull Double Pipe will be 180’ wide and 550’ long, making it the largest halfpipe ever built.

With janky halfpipe conditions being a red hot topic in snowboarding right now, Red Bull has decided to take snowboarding to the next level. In the coming weeks Snow Park Technologies will be building two perfectly groomed halfpipes side-by-side. The event will be the first of its kind in snowboarding.

March 19th-23rd Red Bull Double Pipe will take over Buttermilk Mountain in Aspen, Colorado.

Dual pipes will allow the riders to transfer from pipe to pipe utilizing all that is available to them including rails, wallrides, channels and other unique features. Not only will the riders be encouraged to use both pipes they will also be judged on their style, creativity and overall use of the course.

Double Pipe Dimensions

The Red Bull Double Pipe in total will be 180 feet wide, 550 feet long and 22 feet tall with an approximate 4 foot wide spine located in between each pipe.

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Extreme sports mark changing of U.S. Olympic guard

Monday, February 24th, 2014

By: USA Today
February 24, 2014

1392812531006-USP-Olympics--Snowboarding-Men-s-Parallel-Giant-Sl1SOCHI – For the U.S. team, the Sochi Games signified an end of an era. Goodbye, ice queens. Hello, flippie hippies. See you later, pucks and sticks. Nice to meet you, slopes and rails.

As 17 days of competition came to a close Sunday, this much was clear: The face of the Winter Olympics no longer wears skates. Twelve of the USA’s 28 medals came from freestyle skiing and snowboarding, including six of nine gold.

The U.S. Olympic team had never won a medal on every day one was awarded in the Winter Games, and through 14 days in Sochi, the Americans were poised to do that. But the men’s hockey team failed to show up in Saturday’s bronze medal game, losing to Finland 5-0.

If only the kids in baggy pants with a language all their own had competed in the Games’ final days, perhaps the USA could have gone out with more of a bang. Instead, Russia ended this cold war with a flourish — sweeping the podium in the men’s 50-kilometer cross-country ski race Sunday and winning gold in four-man bobsled to secure the top spot with 33 overall medals and 13 golds.

BRENNAN: In an upset, Sochi pulled off the Olympics

SOCHI: 14 unforgettable Olympic moments

For decades, figure skating was the marquee event of the Games. In Sochi, the U.S. men and women figure skaters had their worst collective finish since 1936. Speedskating has been the USA’s most successful winter sport. But the short-track team left with one medal and the long-track team exited empty-handed, complaining about their suits.

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Burton Brings Snowboarding to Gym Class

Wednesday, January 22nd, 2014

By: Burton Snowboards
January 22, 2014


Gym is already most kids’ favorite class. A much-needed break from sitting still all day, a good way to get some exercise, and a way to burn off all that pent up energy. Burton’s been working to change the way schools look at physical education by introducing a snowboarding program that helps teach the basics of balance, core strength, and agility. Allen Brook Elementary near Burton’s Burlington, VT, headquarters was the first to get on board with this new program, and recently debuted it to an excited group of kindergartners.

riglet_PE-featuredWith Burton’s teaching tools like Riglet Boards and Riglet Reels, combined with balance boards, Twister-like grab mats and more, kids get to experience snowboarding’s movements and get exercise at the same time.

One of the driving forces behind the program, VP of Global Resorts, Jeff Boliba, talked a little bit about where the idea came from and where he sees it heading in the future.

“The idea for this program was actually developed by my son, Jeffrey, for his 8th Grade Challenge at Williston Central School. He wanted to give kids an introduction to snowboarding in physical education class. The 8th Grade Challenge is designed as an opportunity for students to give back to their community, and they get to decide what type of community service he or she would like to become involved in. It’s a chance for students to take on a more active role in their community, reap the benefits of volunteer work, and grow as a person.”

“Riglet snowboarding has allowed us to take the weather and winter out of introducing new kids to snowboarding, and a way for kids to be physically active at school. I see this allowing us to make snowboarding more accessible and to help us build participation. For the PE Program specifically, we started with Allen Brook Elementary in Williston, VT, and we’re launching it in Lafayette, CO at Pioneer School later this month. We have plans to launch the program in California and we plan to eventually expand to more school in North America, with a global expansion for 2015.”

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