Archive for the ‘Snowshoe’ Category Gets Make-Over

Friday, December 14th, 2012

December 14, 2012

Adds Fresh Content for 2012/13 Season

SnowSports Industries America (SIA)’s consumer website, which re-launched this week, arrived just in time for the 2012/2013Winter Season.  The site features a fresh look with a new logo, bluebird skies and dynamic easy-to-use homepage. Snowlink visitors will also have a variety of content at their fingertips including featured articles and helpful tips on fashion, gear, safety, instructional advice, a snow sports – specific blog feed, plus links to Resort, Retail and Ski/Snowboard Club finders in their region.

Here are just some of the new features consumers will find on

Women on the Snow:
Snowlink’s universal women’s section provides the lowdown on girls’ getaways, fitness tips from SBC Women and fashion feeds from SNOW Magazine.

Fitness, Health and Well-Being:
Includes fun calorie stats, recipes and discusses the peace of mind snow sports can bring.

Gear & Styles:
Snowlink’s most popular page the Gear and Styles in the Snow is back and features a long list of trends for the 2013 season, brand gallery, and complete with videos from fashion forecasters Stylesight to help you look your best on the mountain.

Tech & Trick Tips:

The new Tech & Trick Tips page in the Snowboarding section was provided by TransWorld Snowboardingwith great advice on choosing a snowboard, setting up your stance and tips for pulling off some classic tricks. Over on the Freeski pages, Freeskier Magazine has provided videos of top athletes.

Tips from the Pros — Instructional Advice:
Professional Ski Instructors of America (PSIA), American Association of Snowboard Instructors (AASI) have created the Tips from the Pros video section to help you move on to the next skill level.

Safety Videos from National Ski Patrol (NSP):
Safety first – check out these videos to remember the rules of staying safe on the slopes.

Buyer’s Guides Ski, Snowboard, Cross Country, Snowshoe
Check out the season’s best consumer buying guides – great for researching trends or finding the perfect skis or snowboard. For skiers, check out Snowlink’s section of Buyers’ Guides including SKI, Skiing Magazine, Freeskier, Powder Magazine, SBC Skier Magazine and Backcountry Magazine. For snowboarders, there’s TransWorld Snowboarding, Snowboard Magazine and Canada Snowboard Magazines Gear Guides. For cross country skiers and snowshoers, there’s Cross Country Skier, SkiTrax and Snowshoe Magazine.

Nickelodeon’s Eighth Annual Worldwide Day of Play to Combine With First Lady Michelle Obama’s “Let’s Move” Campaign and The President’s Council on Fitness, Sports and Nutrition in Its Biggest Celebration of Play Ever, Live From Washington, D.C.’s Ellipse Saturday, September 24

Monday, September 12th, 2011

First Lady Featured in Exclusive Event PSA Debuting on Sept. 3

NEW YORK, Sept. 1, 2011 /PRNewswire/ – Nickelodeon is joining with the First Lady’s “Let’s Move” campaign and the President’s Council on Fitness, Sports and Nutrition to bring for the first time its flagship Worldwide Day of Play (WWDOP) event to the Ellipse in Washington, D.C., for the biggest celebration of active play in the eight-year history of the initiative.  On Saturday, Sept. 24, Nickelodeon and its partners will host an entire day of activities and games for kids and their families to encourage active and healthy lifestyles.  Additionally, as it has for the past seven years, Nickelodeon’s networks and websites will go dark from 12 to 3 p.m. (all times ET/PT) as a signal to kids and families to get up and get active.

“Kids need to get moving every day to grow up healthy and strong,” said First Lady Michelle Obama. “Whether it’s hoola hooping, kicking around a soccer ball or – yes – double dutching, playing is the perfect way to keep active, stay healthy and have fun.”

“First Lady Michelle Obama and the President’s Council have shown admirable leadership in raising awareness about the importance of kids and families living healthier and more active lifestyles,” added Marva Smalls, Executive Vice President, Public Affairs, Nickelodeon.  “We share the same passion for that message, and at Nick we hope to continue to inspire action through Worldwide Day of Play and The Big Help.”

In the weeks leading up to WWDOP, First Lady Michelle Obama will be featured in an exclusive PSA to raise awareness for the event and the Presidential Active Lifestyle Award (PALA) Challenge.  In the spot, speaking from the White House lawn, Mrs. Obama encourages kids to get active an hour a day to earn the Presidential Active Lifestyle Award and asks families to celebrate at Nickelodeon’s WWDOP with her in Washington, D.C.  The spot, which bows on Nickelodeon and its digital networks (TeenNick, Nicktoons and Nick Jr.) on Sept. 3, also features the First Lady jumping double dutch with D.C.-area kids to highlight the importance of play.

Kids in every state across the U.S. and in 12 countries worldwide are expected to participate in Nickelodeon’s WWDOP at the more than 3,000 local events anticipated.  Launched in 2002, WWDOP is part of Nickelodeon’s The Big Help health and wellness efforts, which include grants programs, public service announcements, websites, games and more.  Millions of kids have participated in WWDOP and Nickelodeon’s other initiatives that promote healthier lifestyles.  The Big Help campaign is a kid-led movement for positive change that focuses on four key issues: the environment, education, health and wellness and community service. For more information about Nickelodeon’s WWDOP, visit  Click on resources for WWDOP event planning materials.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit  Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).  

SOURCE Nickelodeon

More than 31 Million Americans Consider Themselves Snow Sports Participants

Tuesday, July 5th, 2011

McLean, VA (June 28, 2011) — Today SnowSports Industries America (SIA) released the comprehensive 2011 SIA Snow Sports Participation Report today detailing snow sports participation trends, participant demographic profiles and differences between core participants and casual participants. The Report covers alpine skiers, telemark skiers, park and pipe (freestyle) skiers, snowboarders, cross country skiers and snowshoers. SIA works with its Physical Activity Council partners to survey more than 38,500 American households on their sports and leisure activities. 


This year, the participation data collected uncovered a number of burgeoning trends among snow sports’  21 million active participants, as well as information about  the 10.5 million Americans, who consider themselves skiers or riders, but did not participate in the past season and why.

“This report is a one stop shop for information about consumers in the snow sports marketplace. It clearly describes core skiers and riders as well as more casual snow sports participants,” said Kelly Davis, Director of Research at SIA. You’ll learn who they are, how often they participate in various snow sports including skiing, riding, and snowshoeing, and what they like to do when they aren’t on the slopes and trails.”

Read more here.

Donate to the National Ski Patrol and Get Your Total First Aid Kit!

Friday, March 11th, 2011

DONATE! Are you getting ready for a camping or hiking trip? Maybe taking a long drive for a vacation? Whether it’s kayaking, hiking, climbing, camping, or skiing, a first aid kit is a necessity as part of your supplies.

The National Ski Patrol has a great offer for you that will get you that needed first aid kit while helping to support our efforts on slope safety. If you contribute $50 to the NSP, we will send you a free travel first aid kit. The kit has all the basic necessities, including sterile 3×3 and 2×2 gauze, butterfly, 1×3- and 2×4.5-inch bandages, splinter remover, a CPR mask, rescue whistle, and emergency space blanket.

Your donation will help fund National Ski Patrol education programs, including our avalanche and Outdoor Emergency Care programs, which are the standard of training for the nation’s 30,000 ski patrollers.

Thanks to their extensive training, NSP patrollers save more than 40 lives every year. Your donation helps keep the ski slopes safer, and helps save lives!

The National Ski Patrol (NSP) in a nonprofit association founded in 1938 to fill the critical role of first responders to the skiing public. DONATE TODAY!

Resort Top 10 Lists & Top 10 Reasons to Hit the Slopes vs. the Beach for Spring Break

Wednesday, March 2nd, 2011

Data from site’s 3.4 million monthly unique visitors helps calculate Mammoth, Steamboat, Telluride and Winter Park as among the top destinations for families and college students

ORINDA, Calif.–(BUSINESS WIRE)–, the most visited snow sports site in the world, today released the 2011 Spring Break Resort Top 10 lists highlighting the best spring break ski and snowboard destinations in North America for families and college students. Analyzing page views and reviews from the site’s 3.4 million monthly unique visitors along with other data, the report ranked the top U.S. and Canadian resorts for families and college students looking to hit the slopes in March and April. Resorts in the U.S. west swept the Top 10 lists in both categories with spots in Colorado, California and Utah earning top nods, although Whistler Blackcomb in British Columbia and Tremblant in Quebec also made the top 25.

“For years, OnTheSnow has collected an unmatched amount of information about destination resorts—snowfall totals, popularity on the website, snow base depths, and thousands and thousands of reviews,” said Chad Dyer, Global Managing Director of Mountain News Corporation, which operates OnTheSnow. “We decided to put that information to work. These Top 10 lists combine millions of data points to answer that quintessential American question: where should we go for spring break? Well, now we know. And because we’re passionate about snow sports, we also had some fun developing the Top 10 reasons why vacationers should play on the snow versus on the beach this year.”

To rank each resort’s spring break potential, the OnTheSnow team drew from the site’s wealth of traffic information, user reviews, and years of snowfall data reported from the resorts. Using a sophisticated algorithm that scored the resorts on a variety of factors such as resort page views, average spring snowfall, current snow base depth and users’ ratings of family-friendliness and nightlife, OnTheSnow’s analytics team identified the top resorts with great snow conditions and the right mix of off-slope activities for skiers and snowboarders over spring break. For college students, the team emphasized user reviews of downhill terrain and the nightlife, while users’ opinions of resorts’ suitability for families played a greater role in choosing the best mountains for parents and kids traveling together.

“Our goal was to distill all the data we generate as the world’s most visited snow sports site into something that people could easily use to make their travel decisions,” said Dyer. “The rankings should help minimize the legwork normally associated with finding the perfect spring break destination for skiing and riding.”

The Top 10 spring break resorts for families and college students (listed alphabetically):

For Families         For College Students
Breckenridge         Breckenridge
Deer Valley         Heavenly
Heavenly         Jackson Hole
Keystone         Keystone
Mammoth Mountain         Mammoth Mountain
Park City         Snowbird
Steamboat         Squaw Valley
Taos         Steamboat
Vail         Telluride
Winter Park         Vail

For families and students still making the choice between the mountains and the beach, the OnTheSnow team also set out to make the case for snow, identifying the Top 10 reasons to choose skiing and snowboarding over spending a week at the beach this spring:

Top 10 Reasons to Go “OnTheSnow” vs. to the Beach this Spring Break:

1. No sharks
2. High-altitude après-ski = money saved on drinks at the bar
3. Snow bunnies, hot tubs, and that sexy ski instructor who tells you, “This mountain is my office.”
4. Under seven layers of gear and a helmet, no one can tell that you didn’t shower
5. Snowboards are easier to carry than surfboards
6. No need to wax or fake tan
7. No sand in your pants or your luggage
8. Being snowed in is romantic. Being monsoon-ed in is, well, pretty terrible
9. You don’t have to see any hairy backs or Speedos
10. The beach will still be there for a summer vacation

To calculate the Top 10 lists, the OnTheSnow analytics team identified several categories for comparison and ranked all North American resorts in each of them. The following categories were assessed for each group:

For Families         For College Students
• Non-College traffic to Resort Pages         • College traffic to Resort Pages
• Family Friendliness (User ratings)         • Nightlife (User ratings)
• Average Base Depth, March and April         • Downhill Terrain (User ratings)
• Average March Snowfall, March and April         • Average Base Depth, March and April
          • Average Snowfall, March and April

To see the full rankings and to learn more about planning the perfect spring break ski trip, visit