Posts Tagged ‘Burton Snowboards’

Burton Brings Snowboarding to Gym Class

Wednesday, January 22nd, 2014

By: Burton Snowboards
January 22, 2014


Gym is already most kids’ favorite class. A much-needed break from sitting still all day, a good way to get some exercise, and a way to burn off all that pent up energy. Burton’s been working to change the way schools look at physical education by introducing a snowboarding program that helps teach the basics of balance, core strength, and agility. Allen Brook Elementary near Burton’s Burlington, VT, headquarters was the first to get on board with this new program, and recently debuted it to an excited group of kindergartners.

riglet_PE-featuredWith Burton’s teaching tools like Riglet Boards and Riglet Reels, combined with balance boards, Twister-like grab mats and more, kids get to experience snowboarding’s movements and get exercise at the same time.

One of the driving forces behind the program, VP of Global Resorts, Jeff Boliba, talked a little bit about where the idea came from and where he sees it heading in the future.

“The idea for this program was actually developed by my son, Jeffrey, for his 8th Grade Challenge at Williston Central School. He wanted to give kids an introduction to snowboarding in physical education class. The 8th Grade Challenge is designed as an opportunity for students to give back to their community, and they get to decide what type of community service he or she would like to become involved in. It’s a chance for students to take on a more active role in their community, reap the benefits of volunteer work, and grow as a person.”

“Riglet snowboarding has allowed us to take the weather and winter out of introducing new kids to snowboarding, and a way for kids to be physically active at school. I see this allowing us to make snowboarding more accessible and to help us build participation. For the PE Program specifically, we started with Allen Brook Elementary in Williston, VT, and we’re launching it in Lafayette, CO at Pioneer School later this month. We have plans to launch the program in California and we plan to eventually expand to more school in North America, with a global expansion for 2015.”

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13 Reasons Your Parents Should Send You To Camp

Wednesday, May 22nd, 2013

By: Burton Snowboards
May 22, 2013

Going to a summer snowboard camp isn’t just a place to progress your skills while everyone else is working their Xbox controller, or getting a chance to meet your favorite pro shred, it’s a good way for your parents to not have to deal with you moping around the house all summer. Here are some reasons to remember next time you start begging your parents for a trip to summer snowboard camp.

Parental Vacation
Ever think that your parents need a break too, from you? They are stoked when school starts so you have something to do that gets you out of their hair for 8-9 hours a day. Then, when summer vacation starts they have to be around you non-stop and deal with your summer boredom. Well, if they sent you to camp they’d be getting a vacation, too. Double deal.

Physical Activity
They say that almost 17% of children are obese these days, and summer vacation can be the time to either put on a few pounds, or stay active and keep off that extra weight. In addition to snowboarding, summer camps offer all kinds of other activities like skateboarding, mountain biking, trampolines, and dodge ball(!). Tell your parents, “if you want me to be healthy, you’ll send me to camp this summer.”

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Burton US Open: Feb 25 – Mar 2, 2013

Monday, February 25th, 2013

By: Vail Resorts
February 25, 2013

Taking place in Vail, Colorado from February 25 – March 2, 2013, the Burton US Open will draw over 100 of the world’s best riders like Shaun White, Mark McMorris, Kelly Clark, Torah Bright, Jamie Anderson, Iouri Podladtchikov and more, for four days of progressive Halfpipe and Slopestyle competitions that offer over $340,000 in cash prizes.

Can’t make the event? Watch live on TV or webcast.
Official Site: Burton.com/USO.

In addition to the spectator events, there will be free outdoor concerts by Macklemore and Ryan Lewis on Friday, March 1, and Santigold on Saturday, March 2nd, plus sponsor village and a temporary Riglet kid’s terrain park in Vail Village.

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ATHLETE LIMELIGHT: JOHN JACKSON & MIKKEL BANG

Wednesday, January 2nd, 2013

January 2, 2013

Burton Riders extol the virtues of Shea Butter, Super Troopers, Family and Friends

We caught up with Burton Snowboard athletes John Jackson & Mikkel Bang. Both athletes are featured in Burton’s newest movie, 13.

During the 2011-12 season, John Jackson’s had an impressive part in X Games Real Snow Backcountry and a 4th place finish at Supernatural with a run that ended in a massive best trick-winning double cork. John Jackson was born at Mammoth, rode at June Mountain, and won U.S. Nationals at a young age.

Mikkel Bang, a Norwegian native, grew up getting extra credit with his standout video part in Burton’s “It’s Always Snowing Somewhere” and the opener of TransWorld’s “In Color.” He also learned switch backside 12’s, won X Games medals and Dew Tour overall titles—all before he earned his high school diploma in 2009. “I started snowboarding because it was JUST about fun with my friends. My first big accomplishment was to get on the Burton team when I was 11 years old. Now the biggest accomplishment is that I live off something that I love to do and I get to travel the world seeing new things and enjoying it with good friends,” he says.

John JacksonJohn Jackson
Board: Burton, Custom X

Did You Know . . . ?

  1. The mountain I learned to ski/board on was Mammoth Mountain when I was 11 years old
  2. I can’t live without: A nice Shea butter foot massage, planting exotic flora in my garden, and a good naked trot
  3. My favorite cuisine is: Cajun food, extra spice
  4. When I’m not skiing, you can find me: At the festy deep in the woods
  5. My favorite movie of all time is without question: Super Troopers
  6. Who/What inspires you? The wise and fearless

    Favorite Bands:
    Old Crow Medicine Show, The Devil Makes Three, Beats Antique, Groundation, Akron Family, Kalya Scintilla
    Books: The Rock Warriors Way
    Vacation Spots: Home sweet home


Mikkel BangMikkel Bang

Board: I ride Burton Custom!

Did You Know. . . ?

  1. The mountain I learned to board on was Hemsedal, Norway when I was 7 years old
  2. I can’t live without: Family & friends
  3. My favorite cuisine is: all of them
  4. When I’m not snowboarding, you can find me: Skateboarding
  5. My favorite movie of all time is without question: Dumb & Dumber
  6. Who/What inspires you? Joy of life

    Favorite Bands: Led Zeppelin
    Books: Art of Happiness
    Vacation Spots: Coast of Norway

Burtongirls.com Gets a Makeover with a Completely New Site Design

Thursday, October 4th, 2012

By: Snowboarder Magazine
October 4, 2012

Burtongirls.com Gets a Makeover with a Completely New Site Design

BURLINGTON, VT (October 3, 2012) Burton Snowboards today unveiled a brand new version of burtongirls.com – the online community exclusively created by women for women. Completely redesigned on every level, burtongirls.com is now loaded with more tools, content and features than ever, all aimed at sharing the snowboarding lifestyle.

“Burtongirls.com is a place where women and girls can experience the snowboard culture through fun, inspiring and creative content,” stated Burton President Donna Carpenter. “Our hope is to not only inspire our existing global audience of girls who love snowboarding, but also to attract a new demographic of girls to the brand through compelling and relevant year-round content that speaks to them.”

Every aspect of the burtongirls.com website has been thoughtfully restyled for this year, with a cool new platform of reinventing itself for each specific season year-round (fall, winter, spring, summer). The fall edition is live now and packed with content and photos inspired by autumn foliage, food and activities. Check out this beautiful launch video and digital lookbook featuring pro snowboarders and burtongirls.com contributors Hannah Teter, Kimmy Fasani and Gabi Viteri to get a taste. Also new for this year is a ‘Contributor Picks’ section, where contributors will share a round-up of their favorite clothes, accessories, music, movies, books and more for each current season. And finally, new on the site is an interactive shopping tool where girls can shop the styles right from the lookbook itself.

And that’s just what’s new. Coming back for the second year are some of the best parts of burtongirls.com, which include the content sections entitled ‘Snowboarding’, ‘Travel’, ‘Health & Beauty’, ‘Style & Culture’ and ‘Après’. Also returning are many of the same amazing contributors who will provide content to the site year-round. First up is a group of contributors called ‘Burtonistas’ from the world of fashion, entertainment and snowboarding who include actress Joy Bryant, model Noot Seear and DJ Jasmine Solano to name a few. Then there is a group of contributors called ‘The Team’, which is made up of Burton pro riders Kelly Clark, Hannah Teter, Gabi Viteri, Kimmy Fasani and more. And rounding out the contributor roster is the ‘Inner Voice’ group, featuring a passionate group of women who work at Burton.

“If you’re a world traveler, foodie, daredevil, music lover, fashion lover, snowboard enthusiast or if you’re inspired by any of the above, then burtongirls.com is for you,” said burtongirls.com returning contributor and DJ, Jasmine Solano. “Checking out the posts, contributor picks and Instagram feed on burtongirls.com makes you feel like you’re hanging with your girls and getting all their insider tips. I love it!”

Finally, burtongirls.com features many new site upgrades all focused on user experience, including a new search tool, improved navigation, and a responsive design across desktop, tablet and mobile. The site also allows girls to follow burtongirls.com via dedicated Facebook, Twitter, Pinterest and Instagram accounts, as well as share content via their own social media feeds.

Head to burtongirls.com to see what’s new for fall. And also be sure to check out

Burton Girls on facebook.com/BurtonGirls13, twitter.com/burtongirls, pinterest.com/burtongirls13 and @burtongirls on Instagram.

Vail Becomes New Home Of Burton US Open

Monday, July 30th, 2012

By:
TransWorld Business
July 30, 2012

After 27 years at Vermont’s Stratton Mountain Resort, Burton is moving the US Open, the longest running snowboard comp in the world, out west to Vail Mountain Resort in Colorado. The competition’s new venue will make its debut beginning with the 31st edition of the Open, to be held February 25-March 2, 2013.

In accordance with the US Open’s big move from its home mountain of Stratton, Vail and Burton have teamed up to give the event a new feel and vibe that, while staying true to the competitive aspect of the event, aims to make the US Open experiential not only for the riders competing, but for spectators as well.

Greg Dacyshyn, Chief Creative Officer at Burton, elaborated on the new direction Burton hopes to take the US Open: “We really feel like we want to take this event to the next level and really show everyone what snowboarding is all about,” Dacyshyn said at a Burton and Vail hosted tour of the new venue that took place over Wednesday, July 25 through Friday, July 27.

Indeed, touring both the Vail Village and getting up on the mountain itself on July 26-27 to check out what Vail and Burton have brewing for the competition’s Vail debut showed no shortage of plans to revamp the event. The competition course itself will, at least for the first few years at Vail, consist of a halfpipe and slopestyle course that will neighbor one another on Vail’s Golden Peak zone.

Check out more pictures here

Burton launches Burton Mountain Festival tour

Tuesday, January 3rd, 2012

By: PRESS RELEASE
January 3, 2012

All New Burton Mountain Festival Coming Soon to a Resort Near You

BURLINGTON, Vt. (December 22, 2011) For the first time ever, Burton is launching the Burton Mountain Festival tour, a completely new experience that offers riders a full day of FREE on-snow entertainment, including Burton 2012 product demos, live music, sponsor giveaways, mini parks for the smallest snowboarders and amateur snowboard contests at select stops.

Presented by MINI, the Burton Mountain Festival kicks off on December 30th at Copper Mountain and then will travel on to nine additional resorts around the US, which are all listed below.

Dates Location

Dec 30–Jan 1 Copper Mountain, CO*

Jan 6–8 Mammoth Mountain, CA*

Jan 14–16 Mt. Hood Meadows, OR*

Jan 20–22 Park City Mountain Resort, UT

Feb 3–5 Northstar, CA*

Feb 10–12 Keystone, CO

Feb 18–20 Boyne Highlands, MI

Feb 24–26 Waterville Valley, NH*

Mar 2–4 Killington, VT*

Mar 16–18 Mountain Creek, NJ

*Features a Burton Pro-Test amateur snowboard competition.

Burton Mountain Festival stops will include up to four key elements: Burton Test Ride, Riglet Parks, Pro-Test and live music for an entire day of good times. And while each festival stop will be unique, the foundation of the festival is the Burton Test Ride program, which will be at all 10 stops.

Test Ride is where virtually the entire 2012 Burton hardgoods line will be on tap for riders to test at absolutely no charge. Riders can try out a variety of boards, boots and bindings to get a feel for their ultimate set-up.

In addition to Test Ride, six of the Burton Mountain Festival stops (noted with an asterisk above) will have a Pro-Test event, which is an amateur snowboard competition for men and women featuring halfpipe and slopestyle contests that will award a total of $7000 at each stop.

At every Burton Pro-Test event, riders can also win four wildcard spots to compete in the US Open pre-qualifiers, and all Pro-Test events are 4Star TTR World Snowboard Tour events. A few of the Pro-Test competitions will be extra amazing, including the stops at Killington and Northstar where the contest will run through the Burton Stash parks.

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