Posts Tagged ‘Learn to ski and snowboard month’

“Why I Love to Ski/Ride” Video Contest Winner Keith Korchok Wins Warren Miller Entertainment Award of Excellence

Tuesday, March 26th, 2013

LAKEWOOD, Colo. (March 25, 2013) —Selected from 17 entries submitted from around the United States, Keith Korchok’s video “Something from Nothing” won the “Why I Love to Ski and Ride” Video Contest, held in conjunction with the Learn to Ski and Snowboard Month/Bring a Friend initiative, earning Krochok the Warren Miller Entertainment (WME) Video Award of Excellence.

Korchok’s entry is a personal story about what motivated his twin brother and him to create a neighborhood terrain park in Saltsburg, Penn. so they could enjoy and share their passion for snowboarding. The brothers regularly snowboard at the nearby Seven Springs in Somerset.

Senan Gorman, chief creative guy for North Pole Design, Halley O’Brien, independent videographer and Tom Horrocks, marketing director for SnoCountry judged the “Why I Love to Ski and Ride” Video Contest entries based on how they demonstrated the exhilaration of skiing and snowboarding and inspired others to participate.

Korchok’s prize included a selection of WME videos, a $500 gift certificate from, a jacket from The North Face and a subscription to Transworld Snowboarding. Korchok’s work will be recognized during the Marketing Awards ceremony on May 2 at the NSAA national conference in Palm Springs, Calif.

Finalists included Dustin Hinde, of Telluride, Colo. for his video “Wish You Were Here” and Jana Rogers of Bend, Ore. for “Jana and Elana.” They each won a jacket from The North Face, a selection of WME videos and a subscription to either SKI or Transworld Snowboarding.

Chip Lunsford of Atlanta, Ga. and Logan Fields of Manhattan Beach, Calif. received Honorable Mentions for their respective videos, “I Have a Dream” and “Freeride.”

All video submissions are available on YouTube.

A special thanks to sponsors Warren Miller Entertainment, The North Face, SKI and Transworld Snowboarding, and the National Ski Areas Association.

CONTACT: Mary Jo Tarallo, 202-431-6950;

More than 80,000 Youth and Families Introduced to Winter Recreation in the Month of January

Wednesday, February 29th, 2012

By: Ali Kelley, Deputy Associate Director for Let’s Move Outside!
February 29, 2012

This January marked the fourth annual Learn to Ski and Snowboard Month (LSSM). The month-long effort aims to get children and adults of all experience levels on the slopes for an active start to the New Year.  LSSM began in 2009 with a few select programs and has since grown to include more than 300 ski resorts in 33 states.  Throughout the month of January, these resorts provided introductory ski and snowboard lessons to more than 80,000 children and adults across the country for free or at a reduced price.

A highlight of this year’s LSSM was an event in the rugged mountains of North Carolina.  On January 28th, more than 150 young people from Knollwood Elementary and the Whitehead Boys & Girls Club in Atlanta, GA visited Cataloochee Ski and Snowboard Resort in North Carolina’s Scenic Maggie Valley. The Southern Snow Seekers Club sponsored the event, providing the students with exciting opportunities to get active outside and learn new skills. “Our trip showcased snow sports as a fun and enjoyable way to move and stay healthy, even if there’s a chill in the air,” commented Kimberly King, SSS President.

LSSM is very popular in the Rocky Mountains.  This January, the Colorado Ski Country USA First Class program celebrated its second year, giving more than 800 5th graders across the state the chance to try skiing or snowboarding for the first time. Participating resorts provided each student with three free lift tickets and one free lesson. According to one parent, the program has “really helped us bond – it’s become our “thing.” And in a time in your kid’s life when it’s only getting harder to “hang out,” this program really brought us together as a family.”

Winter sports like skiing, snowboarding, snowshoeing, and sledding are great ways to get moving outside during the cold winter months. As one LSSM fan said, “humans were not meant to hibernate!”

LSSM is made possible by the support of national, regional and state associations, retail organizations, product suppliers, and individual resorts across the company. Next year, LSSM hopes to expand its program to reach even more kids and families in every part of the country.