Posts Tagged ‘Snowboarding’

Burton Brings Snowboarding to Gym Class

Wednesday, January 22nd, 2014

By: Burton Snowboards
January 22, 2014


Gym is already most kids’ favorite class. A much-needed break from sitting still all day, a good way to get some exercise, and a way to burn off all that pent up energy. Burton’s been working to change the way schools look at physical education by introducing a snowboarding program that helps teach the basics of balance, core strength, and agility. Allen Brook Elementary near Burton’s Burlington, VT, headquarters was the first to get on board with this new program, and recently debuted it to an excited group of kindergartners.

riglet_PE-featuredWith Burton’s teaching tools like Riglet Boards and Riglet Reels, combined with balance boards, Twister-like grab mats and more, kids get to experience snowboarding’s movements and get exercise at the same time.

One of the driving forces behind the program, VP of Global Resorts, Jeff Boliba, talked a little bit about where the idea came from and where he sees it heading in the future.

“The idea for this program was actually developed by my son, Jeffrey, for his 8th Grade Challenge at Williston Central School. He wanted to give kids an introduction to snowboarding in physical education class. The 8th Grade Challenge is designed as an opportunity for students to give back to their community, and they get to decide what type of community service he or she would like to become involved in. It’s a chance for students to take on a more active role in their community, reap the benefits of volunteer work, and grow as a person.”

“Riglet snowboarding has allowed us to take the weather and winter out of introducing new kids to snowboarding, and a way for kids to be physically active at school. I see this allowing us to make snowboarding more accessible and to help us build participation. For the PE Program specifically, we started with Allen Brook Elementary in Williston, VT, and we’re launching it in Lafayette, CO at Pioneer School later this month. We have plans to launch the program in California and we plan to eventually expand to more school in North America, with a global expansion for 2015.”

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Four Unlikely Places You Should Consider Riding

Monday, January 6th, 2014
By: Tawnya Schultz, Burton Girls
January 6, 2014
Snowy Catalinas

While most of us die-hards know the popular places to ride, there are many spots that a lot of people wouldn’t know you could shred. If riding new locales and venturing out is your thing, here are four places you wouldn’t think about riding, but should definitely consider!

Flagstaff, AZImage: flickr/seantoyer

Flagstaff, Arizona: Yes, Arizona, as in one of the warmest states in the United States. Arizona actually has some sweet mountains in the northern parts. Located right outside of Flagstaff, and about 70 miles south of the Grand Canyon, Arizona Snowbowl is where the locals and college students go to shred. Opened in 1938, Arizona Snowbowl is one of the oldest, continually run ski areas in America.

With open, long runs and 260 inches of annual snowfall, the Snowbowl gives Arizonians and visitors a true winter fix. The resort has already been getting some decent snowfall, so it’s looking to be a good season up in the San Francisco Peaks. Of course, there’s snowmaking when the resort isn’t getting the natural stuff.

Snowbowl also has a park with plenty of features for all abilities. The resort has all of the amenities you’d find at any major resort, and there is lodging for guests, as well. One of the best things about Snowbowl is the price of its lift tickets. With a $59 all-day price tag or $49 for afternoon (12-4pm), it’s more affordable than most places.

 

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Utah ski resorts align, meaning consumer-friendly prices on passes

Tuesday, August 27th, 2013

By Jennifer Napier-Pearce
The Salt Lake Tribune
August 27, 2013

There have always been healthy yet competitive relationships between Utah’s 14 ski resorts, but the arrival of Denver-based Vail Resorts Inc. has injected a whole new dynamic into the marketplace.

Since Vail inked a deal to operate Canyons Resort in Park City last May, the landscape of the state’s $1.173 billion ski industry has fundamentally shifted, prompting fresh alliances between resorts and a full slate of new products. Utah resorts are banding together and looking beyond state borders to create novel types of ski experiences meant to entice both local and out-of-towners to hit the slopes.

All of this amounts to good news for skiers and boarders looking for a bargain.

Take, for example, the Big Cottonwood Pass, which allows one to ski or board all 2,250 acres, 15 lifts and 130 named runs of both Solitude Mountain Resort and neighboring Brighton Ski Resort. The pass can be used any day of the season and includes the popular night skiing option at Brighton. All of this for $999.

“Competition creates opportunity,” said Solitude general manager Dave DeSeelhorst. “With all the other passes [coming on the market], we felt compelled to do something we’ve talked about with Brighton for years.”

The collaboration also involves a new joint ticketing system that allows visitors to roam unencumbered between the resorts. DeSeelhorst said it’s the first time this type of hands-free revenue-sharing model will be used in North America (apparently, it’s common in Europe).

“From a consumer standpoint, we are two uniquely different resorts, so being able to offer [this pass] really gives everybody the best of both worlds for a pretty low price,” DeSeelhorst said.

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In the Gym with Pro Snowboarder Gretchen Bleiler

Monday, June 10th, 2013

By: SHAPE Magazine
June 10, 2013

The Olympic athlete walks you through 3 of her go-to moves for optimal performance

Photography by: Go Pro Workouts

Snowboarding is one of the most deceiving sports of all. Pros like Gretchen Bleiler make it look so easy, but making it down the mountain in one piece requires a rock-solid core, flexibility, agility, and the ability to quickly adapt to unpredictable terrain. Honing all of those skills without spending hours in the gym every day requires a smart training plan—which the Team USA and X-Games snowboarder shared with Go Pro Workouts (Check out the full 8-week program here, and enter promo code “GPWNOW” for 50 percent off!).

For a sneak peek at how Bleiler prepares for events like the Winter Olympics, check out three of her go-to moves below. Whether you’re training to compete, want to improve your stamina for a day on the hill, or even just tone your body, no one knows more effective strength and conditioning secrets than pro athletes.

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Athlete Limelight: Mercedes Nicoll

Monday, May 13th, 2013

Mercedes Nicoll

Mercedes grew up in Whistler, where she learned to snowboard. Nicoll has represented Canada in the halfpipe at the 2006 and 2010 Winter Olympic Games, finishing 6th at the 2010 Games. Mercedes has been competing in halfpipe since 1997 and is a five-time National Champion. She has competed in various World Cups, World Championships, as well as X Games. Nicoll works closely with the Whistler Blackcomb foundation. Read more about her at mercedesnicoll.com

Board & Other Sponsors:
Drake, DFL 146. Northwave, Drake, Powder Room, IS Eyewear, Whistler Blackcomb, POW.

Mercedes Nicoll

Q&A:

1. The mountain I learned to ride on was: Whistler when I was 14 years old

2. I can’t live without: Family and friends

3. My favorite cuisine is: Japanese

4. When I’m not riding, you can find me: Basking in the sun, reading a book.

5. My favorite movie of all time is without question: Dirty Dancing

6. Who/What inspires you? Friends and family

7. Favorite:

  1. Bands: Awolnation, Pink, the Black Keys, Serena Ryder, Olly Murs, ZZ Ward, Ellie Goulding
  2. Books: Jaime Oliver cookbooks
  3. Vacation Spots: Barcelona, London, Japan

Why Every Entrepreneur Needs a Snowboard

Thursday, March 21st, 2013

By: Forbes
March 21, 2013

It’s the thrill of fresh powder and icy winds, the rush of going 40mph down a sheer slope as the challenge of an entire mountainside opens up before you. It’s the racing of your heart and the blood pumping in your veins, with one foot fixed in fear and the other carving in delight.

I’m talking about snowboarding of course, but I’m also making a point about becoming an entrepreneur. Having just returned from some time away on the ice with my family, I’ve come to realize whether you are shreddin powder or running your own business, both boil down to the same principles in the end.

It often begins with doubt. Most people step off that snow lift for the first time and stare down in awe at the sheer expanse of ice that awaits them. Their feelings race from excitement to fear and back again, as there’s nothing between them and the journey ahead except the board and their brains. It’s the same when you start your own business and the sudden realization that everything rests on no one’s shoulders but your own. Just as in snowboarding you will fall the first time, the second time and probably the third and fourth time as well. Even with experience, you know you will inevitably fall again- It’s never a question of ‘if’, but ‘when’, both on and off the snow.

After those first few falls, chances are people are going to be dismayed or even angry. Whether it’s wiping out on the ice or the business loses a client-it’s only natural to feel dejected. A funny thing happens if they dig in and keep persisting: they starting gaining perspective. Best of all, doubt fades to be replaced with experience, the kind of practical knowledge only real bruises can teach. Confidence grows as they begin hitting those turns and reaching their business targets as it all starts coming together. They might fall again, but now we’ve got our previous wins to put them into the right perspective.

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ATHLETE LIMELIGHT: JOHN JACKSON & MIKKEL BANG

Wednesday, January 2nd, 2013

January 2, 2013

Burton Riders extol the virtues of Shea Butter, Super Troopers, Family and Friends

We caught up with Burton Snowboard athletes John Jackson & Mikkel Bang. Both athletes are featured in Burton’s newest movie, 13.

During the 2011-12 season, John Jackson’s had an impressive part in X Games Real Snow Backcountry and a 4th place finish at Supernatural with a run that ended in a massive best trick-winning double cork. John Jackson was born at Mammoth, rode at June Mountain, and won U.S. Nationals at a young age.

Mikkel Bang, a Norwegian native, grew up getting extra credit with his standout video part in Burton’s “It’s Always Snowing Somewhere” and the opener of TransWorld’s “In Color.” He also learned switch backside 12’s, won X Games medals and Dew Tour overall titles—all before he earned his high school diploma in 2009. “I started snowboarding because it was JUST about fun with my friends. My first big accomplishment was to get on the Burton team when I was 11 years old. Now the biggest accomplishment is that I live off something that I love to do and I get to travel the world seeing new things and enjoying it with good friends,” he says.

John JacksonJohn Jackson
Board: Burton, Custom X

Did You Know . . . ?

  1. The mountain I learned to ski/board on was Mammoth Mountain when I was 11 years old
  2. I can’t live without: A nice Shea butter foot massage, planting exotic flora in my garden, and a good naked trot
  3. My favorite cuisine is: Cajun food, extra spice
  4. When I’m not skiing, you can find me: At the festy deep in the woods
  5. My favorite movie of all time is without question: Super Troopers
  6. Who/What inspires you? The wise and fearless

    Favorite Bands:
    Old Crow Medicine Show, The Devil Makes Three, Beats Antique, Groundation, Akron Family, Kalya Scintilla
    Books: The Rock Warriors Way
    Vacation Spots: Home sweet home


Mikkel BangMikkel Bang

Board: I ride Burton Custom!

Did You Know. . . ?

  1. The mountain I learned to board on was Hemsedal, Norway when I was 7 years old
  2. I can’t live without: Family & friends
  3. My favorite cuisine is: all of them
  4. When I’m not snowboarding, you can find me: Skateboarding
  5. My favorite movie of all time is without question: Dumb & Dumber
  6. Who/What inspires you? Joy of life

    Favorite Bands: Led Zeppelin
    Books: Art of Happiness
    Vacation Spots: Coast of Norway

Burtongirls.com Gets a Makeover with a Completely New Site Design

Thursday, October 4th, 2012

By: Snowboarder Magazine
October 4, 2012

Burtongirls.com Gets a Makeover with a Completely New Site Design

BURLINGTON, VT (October 3, 2012) Burton Snowboards today unveiled a brand new version of burtongirls.com – the online community exclusively created by women for women. Completely redesigned on every level, burtongirls.com is now loaded with more tools, content and features than ever, all aimed at sharing the snowboarding lifestyle.

“Burtongirls.com is a place where women and girls can experience the snowboard culture through fun, inspiring and creative content,” stated Burton President Donna Carpenter. “Our hope is to not only inspire our existing global audience of girls who love snowboarding, but also to attract a new demographic of girls to the brand through compelling and relevant year-round content that speaks to them.”

Every aspect of the burtongirls.com website has been thoughtfully restyled for this year, with a cool new platform of reinventing itself for each specific season year-round (fall, winter, spring, summer). The fall edition is live now and packed with content and photos inspired by autumn foliage, food and activities. Check out this beautiful launch video and digital lookbook featuring pro snowboarders and burtongirls.com contributors Hannah Teter, Kimmy Fasani and Gabi Viteri to get a taste. Also new for this year is a ‘Contributor Picks’ section, where contributors will share a round-up of their favorite clothes, accessories, music, movies, books and more for each current season. And finally, new on the site is an interactive shopping tool where girls can shop the styles right from the lookbook itself.

And that’s just what’s new. Coming back for the second year are some of the best parts of burtongirls.com, which include the content sections entitled ‘Snowboarding’, ‘Travel’, ‘Health & Beauty’, ‘Style & Culture’ and ‘Après’. Also returning are many of the same amazing contributors who will provide content to the site year-round. First up is a group of contributors called ‘Burtonistas’ from the world of fashion, entertainment and snowboarding who include actress Joy Bryant, model Noot Seear and DJ Jasmine Solano to name a few. Then there is a group of contributors called ‘The Team’, which is made up of Burton pro riders Kelly Clark, Hannah Teter, Gabi Viteri, Kimmy Fasani and more. And rounding out the contributor roster is the ‘Inner Voice’ group, featuring a passionate group of women who work at Burton.

“If you’re a world traveler, foodie, daredevil, music lover, fashion lover, snowboard enthusiast or if you’re inspired by any of the above, then burtongirls.com is for you,” said burtongirls.com returning contributor and DJ, Jasmine Solano. “Checking out the posts, contributor picks and Instagram feed on burtongirls.com makes you feel like you’re hanging with your girls and getting all their insider tips. I love it!”

Finally, burtongirls.com features many new site upgrades all focused on user experience, including a new search tool, improved navigation, and a responsive design across desktop, tablet and mobile. The site also allows girls to follow burtongirls.com via dedicated Facebook, Twitter, Pinterest and Instagram accounts, as well as share content via their own social media feeds.

Head to burtongirls.com to see what’s new for fall. And also be sure to check out

Burton Girls on facebook.com/BurtonGirls13, twitter.com/burtongirls, pinterest.com/burtongirls13 and @burtongirls on Instagram.

Athlete Limelight: Jeremy Jones

Tuesday, October 2nd, 2012

By: SIA
October 2, 2012

“I AM INSPIRED BY THE MOUNTAINS. I HAVE SHAPED MY LIFE AROUND THE MOUNTAINS…” JEREMY JONES

Jeremy Jones is widely regarded as one of the best big mountain snowboarders in the world. Nine times voted “Best Big Mountain Rider of the Year” by Snowboarder Magazine and has starred in over fifty snowboard movies worldwide, including 2010’s “Deeper”. Jeremy was named “2010 Action Sports Athlete of the Year” at X Dance and is the Founder and CEO of Jones Snowboards. Jeremy also founded Protect Our Winters to unite the winter sports community against climate change. Jeremy has appeared frequently in worldwide media including Outside Magazine and TV, Men’s Journal, ESPN, Fox News, NBC and National Geographic. Last weekend in Aspen, CO at #TheMeeting8, Jeremy introduced his new film Further. Everyone turned out to see what Jeremy Jones put together.

Who are your sponsors? What model board do you ride?
As the owner of Jones Snowboards, I’m constantly evolving by testing new boards but my go-to board would have to be the Mission 161 or Flagship 161. Other sponsors: O’Neill, POC, Swatch, Cliff Bar, Contour, Sanuk, Karakorum, Now, Jones Snowboards

Q&A- Snapshot with Jeremy Jones:
1. The mountain I learned to ride on was: Stowe, VT when I was 9 years old
2. I can’t live without: The outdoors
3. My favorite food is: Raw Fish
4. When I’m not riding, you can find me: With my family in Truckee, CA or at the beach
5. My favorite movie of all time is without question: Big Wednesday
6. Who/What inspires you? I am inspired by the mountains. I have shaped my life around the mountains and they continue to inspire me.
7. Favorite:
a. Bands: Bob Dylan, Mumford & Sons, Damian Marley
b. Books: The Last Child in the Woods by Richard Louv
c. Vacation Spots: The ocean; I grew up near the ocean. It balances me out.

Pro Kits: Joss Christensen’s Gear

Tuesday, February 21st, 2012

By: Shay Williams, Freeskier Magazine
February 21, 2012

Triple threat Joss Christensen has steadily been making waves throughout the competition scene. One of three guys who compete in all three disciplines regularly, Joss is busy jetting around the world, stacking AFP points as he hunts down Gus Kenworthy for an overall title this year.

For the Park City-native it all starts with the sticks, and for that, Joss skis Fischer‘s Guru because it’s “amazing for for both pipe and slope. It’s super light and agile.” Coupled with the skis are the Fischer X17 bindings and the Soma X-110 boot which he likes as it “allows for more natural movement and power when jumping.” Joss is new to Fischer’s program as of last fall, but he’s been making good use of the gear.

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